Rachel Marsh Email & Phone Number

Eden Prairie, Minnesota

Eden Prairie, MN

Design, execute, analyze and present findings of primary research studies to understand and improve the consumer experience across Optum products and services. Coordinate weekly activities on an online communi-panel, providing business partners access to the voice of the consumer in an agile manner.

Eden Prairie, MN

Managed retrospective claims data research projects within the Life Sciences, Health Economics & Outcomes Research group of OptumInsight.

Arden Hills, MN

• Acted as primary contact with clients for multiple marketing and opinion based research studies. Studies included customer/member/patient satisfaction, brand image and awareness, advertising effectiveness, condition.
• Managed team members and external vendors to ensure project completion within designated time frames and budgets.
• Designed and/or critiqued questionnaires tailored to clients’ specific research objectives.
• Analyzed and interpreted data, to identify areas of opportunity or for improvement.
• Prepared reports containing graphic representations of the data, insightful interpretations, and actionable recommendations understandable to clients of all statistical knowledge levels.
• Worked on study design and completing study proposals.

Arden Hills, MN

• Worked as a part of a study team to execute marketing research projects.
• Coordinated data collection for studies - implementing complex sampling methods, managing survey mailings and e-mail invitations, and tracking respondents.
• Reviewed survey responses & coded open-end comments, ensuring research objectives are being met.
• Programmed questionnaires into data collection platforms. Experience with Qualtrics, Sawtooth, WinCATI, and Key Survey.
• Maintained vendor relationships.

Grand Forks, ND

Primarily provided customer service by processing sales transactions, setting up jewelry repairs, and assisting customers in selecting merchandise. Conducted inventory management and secured merchandise nightly. Prepared the store for opening and closing, including reconciling contents of sales registers.

Grand Forks, ND

• Worked with the Assistant Director of Student Financial Aid to maintain student academic and athletic scholarship records, from application to award disbursement.
• Managed database of scholarship applicants, continually making updates over time.
• Entered data into several programs for student applications, offer responses, and details of award disbursement.
• Other duties included preparing various mailings, document imaging, maintaining hard copy files, and investigating and responding to student inquiries.
• Kept up to date on federal financial aid requirements.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Marketing ClubI focused on a curriculum around marketing, particularly market research and brand management.

Bachelor Of Business Administration (B.B.A.), Marketing And Management

Activities and Societies: Phi Beta Lambda (FBLA-PBL), Chamber Orchestra, Business and Public Administration Student Council (BPAC)