Rachel Wright (O' Beirne) Email & Phone Number

Ireland

Ireland

IV Generics, Standard Solutions & Unlicensed Medicines

Ireland

Responsible for the development, implementation and coordination of marketing campaigns across a number of therapeutic areas including allergy & respiratory, dermatology, cardiovascular, dental, fungal nail, schizophrenia, vitamins & women’s health to deliver strong brand awareness & support sales team to meet sales targets.

Ireland

Citywest Business Campus, Dublin 24

Responsible for sales orders, purchase orders, sales commissions, expenses, monthly Service Level Agreement (SLA) reports and other ad hoc duties.

Harolds Cross, Dublin 6W

Volunteer work whilst seeking employment assisting patients to Church & therapies, at meal times and be a support to nurses.

Dublin

Responsible for the confectionery brand planning, marketing activity & set up of promotions for products Ferrero, GreenSax & Intertissue. • Reviewed & tracked brand performance (distribution, sales analysis, marketing budget, stock management & forecast). • Compiled product presentations for internal & external meetings (performance year to date and the brand focus).

Citywest

Supported the sales and marketing strategies for the full marketing mix in Pfizer Specialty Care to maximise resources (Vaccines/Haemophilia/Ophthalmology/Endocrinology/Xiapex/Revatio). • Assisted Marketing managers in design, production and distribution of marketing materials for all products. o Designed the first “Haemophilia” advertisement which was supplied to all Haemophilia centres. o Created the “Xiapex” digital advertisement for the Irish Medial Directory Online launch.• Collaborated with the Endocrine nurse on the distribution of needles, training materials & devices to patients on “Genotropin” with a timeframe of less than a week’s wait.• Coordinated the launch of “Xiapex” from planning to event which had an attendance of 15 hand surgeons. • Maintained the “Xalatan” & “Xalacom” distribution of devices to patients as required. • Ownership for all purchase orders, tracking spend and analysing monthly financial reports ensuring to liaise with Finance to discuss any issues.• Organised National & International Educational Meetings/Conferences. Organised travel and other necessary arrangements for the both internal staff and external customers.• Discussed and contributed to discussions and objectives at monthly marketing sales and strategic meetings.• Completed & passed the MRII exams & then obtained experience with Pfizer Primary Care Representatives.

• Coordinated the Colon & Diabetes health screenings for VHI which resulted in an increased patient uptake of 60% within 7 months.• Responsible for administration as part of a team. A team which is involved in one of the most significant health studies to date in Ireland.• Communicating with customers by ensuring confidentiality and accuracy when dealing with their medical information and reports.• Assisting in the training of members of the team.Highlights; Learnt the complex nature of the Healthcare Industry and needs of customers Built relationships with customers and doctors with whom I worked Excelled with speed and accuracy in all my duties

I have extensive voluntary experience having been a full time volunteer with the DSPCA. This role included;• Working with the animals, staff and volunteers in the Treatment Area.• Cleaning kennels and stables, walking and feeding dogs and ensuring their health needs are met.• Understanding how vital voluntary work is to the success of the organisation and how rewarding it is to make a difference.

I have attended various trade and consumer exhibitions and shows. The work involves:• Assessing the quality of the event for businesses and consumer feedback for reports.• Overseeing events and ensuring researchers know what to do.• Relating information to both organisers and my manager on any issues that arise.• Appreciating that it is vital for businesses to listen to the user to ensure retention of current customers and acquisition of new customers.

July 2008 – December 2009Worked part time to fund travelling in retail, hospitality, promotions, administration and was cast as an extra on Home and Away, All Saints (2 prominent Australian TV soaps) and many commercials. Became more independent and resilient, adding value by working enthusiastically and fitting in easily.

Audited operations of Burger King and visited restaurants as a mystery shopper. Learnt how critical standards are to ensure consistency. Wrote detailed reports on the experience in each Burger King restaurant. Learnt how to assess customer service from an objective perspective.

Worked in temporary and part time placements. Kept offices running smoothly and understood context in the organisation. Skilled in reception and administration roles across different sectors of business. Generated trust by consistently demonstrating professionalism and good organisational skills with careful attention to detail. Carried out all office duties which also included confidential materials such as board papers.

Gained an insight into the power of brand and how to increase market share by targeting specific target audiences. Worked as part of a team and attended all necessary training sessions and team meetings. Found it fascinating to be part of Red Bull and be part of the marketing strategy to enhance brand loyalty.

Worked in promotions for a number of different companies on trade and off trade. Learnt how to multi-task and increased commercial awareness. Learnt the importance of the briefing the selection of the team and the necessity for top behavioural standards to best reflect the brand.

Worked for three summer seasons, asked back every time. Built relationships and trust with both parents and children. Greeted guests at the airport, kept children entertained, organised weekly shows, supervised other team members and partook in village activities. Demonstrated patience and good listening skills, needed to be compassionate and fair to everyone, including other team members. Developed a strong work ethic and great stamina.

Diploma In Digital Marketing

Mrii, Pharmaceutical, Credit

1H & Distinction, Public Relations And Event Management

My Public Relations course required a proposed campaign as part of the examinations. My campaign was “Stop Male Suicide” in dedication.

Fetac 1 Law Preparation And Fe1 Exams

2.2 & 2.1, International French & Economics

Education record

Member of the PMI since January 2014.