Rachel Pasqua

Rachel Pasqua Email and Phone Number

Chief Marketing and Growth Officer @ MVMT
Wantagh, NY, US
Rachel Pasqua's Location
New York, New York, United States, United States
About Rachel Pasqua

Rachel Pasqua is a Chief Marketing and Growth Officer at MVMT. She possess expertise in mobile marketing, digital strategy, social media, content strategy, business development and 69 more skills. Colleagues describe her as "Rachel is a genius when it comes to all things mobile. She was responsible for creating and implementing mobile best practices at iCrossing. She was involved in all aspects of mobile; from pitching mobile, to various client, to working with the DEV team as well as QA to ensure we are coding for and testing against the latest mobile technologies. I worked with Rachel to create and implement our QA Mobile technographics, a living document that is still being at iCrossing today. If the opportunity presents itself, I would love to work with Rachel again!", "I worked with Rachel for several years at iCrossing and also reviewed a chapter of her book and was always impressed with her tenacity, thoughtfulness, and ability to offer clear cut and straightforward solutions to her coworkers and clients alike. Rachel is extremely personable and easy to get along with, and is a person that you truly enjoy working with and being around. She is very collaborative and thrives in a creative environment such as an agency, always down to brainstorm, bounce ideas off people, and otherwise tap into the talent and resources at her disposal to leverage the best in everyone. Rachel will be an asset to any team that she joins!", and "Rachel Pasqua is a rock star. She's easily the most prolific thought leader I've worked with at iCrossing, creating thoughtful commentary on mobile marketing via consistently excellent blog posts, points of view, videos, and presentations. And, of course, she co-wrote the book on mobile in 2013, "Mobile Marketing: An Hour a Day." She is also an outstanding brand ambassador, lending credibility to iCrossing's mobile marketing expertise when representing the agency with influencers such as Forrester Research and Mobile Marketer. I am impressed by Rachel's ability to think about mobile and digital marketing on several different levels and provide cogent, strategic ideasShe can talk knowledgeably about the impact of mobile trends (such as new tablet devices) to both consumer-oriented and business audiences, and do so with ease and confidence. On top of all that, Rachel is an incredible collaborator, working hard and often on little notice to support me and my teammates when we've called upon her to share her insights -- say, when a reporter is covering the launch of the latest Samsung Galaxy and needs a thoughtful quote or I need her to write a blog post for a client. Rachel is the first to ask, "How can I help?" and the last to declare an effort done. It's a pleasure to work with Rachel."

Rachel Pasqua's Current Company Details
MVMT

Mvmt

View
Chief Marketing and Growth Officer
Wantagh, NY, US
Website:
cylndr.io
Employees:
4
Rachel Pasqua Work Experience Details
  • Mvmt
    Chief Marketing And Growth Officer
    Mvmt
    Wantagh, Ny, Us
  • Mvmt
    Advisor
    Mvmt Nov 2018 - Present
    Brand strategy, design, and marketing innovation for startups, B2B, and B2C products and services.
  • Symitri
    Chief Marketing Officer
    Symitri May 2024 - Sep 2024
    Creating a balance between the commercial interests of the open web and every individual's fundamental right to privacy.
  • Trustx
    Chief Marketing Officer
    Trustx Feb 2023 - Sep 2024
    New York, Us
  • Prohaska Consulting
    Chief Marketing Officer And Global Lead, Client Marketing
    Prohaska Consulting Oct 2021 - Feb 2023
    New York, New York, Us
  • Mbolden (Formerly Women In Wireless)
    Chief Marketing Officer
    Mbolden (Formerly Women In Wireless) Jun 2019 - Nov 2020
    CMO of mBolden, a global networking organization led by executive volunteers, devoted to advancing professional women in mobile and digital. Currently leading the launch of mBolden's new brand including the MADWomen podcast series, new website, and new corporate sponsorship program. mBolden was acquired by She Runs It in November 2020
  • Verve
    Vice President, Marketing & Creative
    Verve May 2017 - Jan 2020
    New York, Ny, Us
    Lead corporate marketing, product marketing, and creative development and delivery for the industry's leading programmatic mobile marketing platform.
  • Verve
    Vp, Global Product And Corporate Marketing
    Verve May 2017 - May 2017
    New York, Ny, Us
  • Iab
    Board Member, Mobile Center Of Excellence
    Iab May 2017 - Dec 2019
    New York, New York, Us
    Active board member and key contributor to IAB research and policy initiatives focused on mobile, data, and privacy.
  • Groupm
    Managing Partner, Digital, Mec Global
    Groupm Feb 2014 - May 2017
    New York, Us
    Led strategic innovation in North America for clients including AT&T, Target, Marriott, Tiffany & Co., L’Oréal, Paramount, Netflix, GE, Accenture, and Ikea.
  • Token Digital
    Co-Founder & Principal
    Token Digital Apr 2013 - Oct 2014
    Co-Founder and strategy lead for a boutique digital branding studio acquired by NorthPoint Solutions in 2014 (NorthPoint Solutions subsequently acquired by Ernst & Young in 2015)
  • Icrossing/Hearst
    Vp, Mobile
    Icrossing/Hearst Nov 2010 - Apr 2013
    New York, Ny, Us
    Key contributor to acquisition by Hearst in 2010 through close collaboration with the CMO to establish iCrossing as a leader in mobile strategy and design.
  • Icrossing/Hearst
    Director, Mobile Strategy & Innovation
    Icrossing/Hearst Apr 2006 - Nov 2010
    New York, Ny, Us
  • Icrossing/Hearst
    Senior Producer, Mobile
    Icrossing/Hearst Oct 2005 - Apr 2006
    New York, Ny, Us

Rachel Pasqua Skills

Mobile Marketing Digital Strategy Social Media Content Strategy Business Development Strategic Partnerships Product Development Lead Generation Digital Advertising Start Ups Customer Relationship Management Corporate Development Analyst Relations Public Relations Product Marketing Marketing Strategy Demand Generation Event Planning Creative Strategy Adtech Corporate Marketing Executive Leadership Executive Management Strategic Media Relations Mobile Programmatic Advertising Agency Leadership B2b Cross Functional Software As A Service Data Analysis Management Mobile Advertising Mobile Internet Digital Marketing Emerging Media Digital Out Of Home Experiential Marketing Seo Search Engine Marketing Corporate Strategy Innovation Vendor Management Copywriting Sem New Media Business Strategy Responsive Design Public Speaking Responsive Marketing Marketing Relationship Marketing Analytics Social Media Marketing Strategy Interactive Marketing Ppc User Experience Web Analytics Creative Direction Mobile Apps Mobile Applications Digital Media Integrated Marketing Online Marketing Crm Display Advertising Blogging Online Advertising Interactive Advertising Email Marketing E Commerce Google Analytics

Rachel Pasqua Education Details

  • Boston University
    Boston University
    Film Production

Frequently Asked Questions about Rachel Pasqua

What company does Rachel Pasqua work for?

Rachel Pasqua works for Mvmt

What is Rachel Pasqua's role at the current company?

Rachel Pasqua's current role is Chief Marketing and Growth Officer.

What is Rachel Pasqua's email address?

Rachel Pasqua's email address is rp****@****qua.com

What is Rachel Pasqua's direct phone number?

Rachel Pasqua's direct phone number is +191768*****

What schools did Rachel Pasqua attend?

Rachel Pasqua attended Boston University.

What skills is Rachel Pasqua known for?

Rachel Pasqua has skills like Mobile Marketing, Digital Strategy, Social Media, Content Strategy, Business Development, Strategic Partnerships, Product Development, Lead Generation, Digital Advertising, Start Ups, Customer Relationship Management, Corporate Development.

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