Rachel Austin Email & Phone Number

Austin, Tx, Us

- Lead corporate communication programs aligned with business goals to boost brand growth and awareness globally, measuring the success of the program with KPIs such as share of voice (SOV).- Built a comprehensive PR strategy to increase media coverage and thought leadership while collaborating with agencies and internal teams, increasing media mentions by 35% YOY. - Partner with senior leadership, including the CEO, to create corporate narratives, executive presentations, and thought leadership content.- Oversee the social media and communications teams, managed external PR agencies, and coached team members to ensure alignment with strategic priorities.

Solna, Stockholm, Se

- Manage and execute all global customer programs and campaigns to drive engagement, retention, up-sell and cross-sell opportunities; recent results: won three TrustRadius awards (a first for the company); identified and produced 20+ customer stories for marketing (from case studies to customer quotes); and improved quarterly customer newsletter click to open rate (CTOR) by 72% (quarter over quarter)- Measure, analyze and optimize campaigns to align messaging and objectives with customer marketing, partnering closely with Field Marketing, Sales and Customer Success- Own key customer initiatives such as the Technology Intelligence Awards program, a strategic customer awards program, quarterly customer newsletter, and Reachdesk direct mail and gifting for customers- Cross collaborate with Field Marketing, Product Marketing and Marketing Ops to understand, segment and target customer personas and to share customer insights to fortify/improve other teams’ programs, acting as an advisor- Create case studies across various media (full written case studies, short form for social media, video, podcasts) to amplify Snow customers’ amazing achievements, highlighting how Snow helps its customers reach their business outcomes

Solna, Stockholm, Se

- Managed and executed all global external communications for Snow Software from strategy to execution, including: PR, social media, awards, executive communications, crisis communications; and managed two direct reports. As a result of my leadership, Snow has increased media mentions and share of voice every year since my joining (In Q1 2023, despite a reduction in budget, we secured 718 media mentions, breaking previous records)- Managed PR agencies in high-priority regions (EMEA, NA and APAC) to executive external communication strategies, driving corporate narrative aligned with business goals, within contract scope with a $500K budget- Drafted 360 communication plans including: pitches, press releases, FAQs, reactive & proactive statements, corporate narrative and message points; driving consistent and cohesive corporate messaging and thought leadership across all channels- Managed the crisis communications and escalation processes cross-functionally in partnership with the Executive Leadership Team, ensuring rigor and discipline across departments and touchpoints- Proactively developed and maintained relationships with stakeholders across the company to ensure the external communications strategy was aligned with company priorities and sought input/approval from leaders as needed

Austin, Texas, Us

- Led all internal and external communications for Arrive Logistics from strategy to execution, including: PR, social media, executive communications, product reviews, awards program (100% win rate), internal newsletters, etc.- Developed processes for internal communications including the Communication Cascade, a strategic plan that outlines how communications support each other; ghostwriting for executives (including CEO); development and execution of Arrive Weekly newsletter; content curation and editing of People News for People Managers newsletter; wrote/edited/managed monthly CEO internal note; and any other ad hoc communications- Managed PR agency (Wye Communications) to execute external communication strategies within contract scope; drove announcement strategies; ongoing proactive coverage, accruing 30+ articles in first six months- Partnered with departments for internal announcements such as the debut of a new division or deployment of a new company technology (such as Slack) creating strategy, seeking input/approval from leaders, identifying metrics for success and project managing the entire announcement

Houston, Texas, Us

- Led communications (writing emails to video scripts) for KIPP Texas CEO and other executives.- Managed the sourcing of content, editing of content, and distribution of the Around KIPP Texas newsletter, an internal bi-weekly newsletter distributed to all KIPP Texas employees (approximately 4,000+ recipients).- Wrote and executed an internal communications strategic plan for KIPP Texas that outlined all major internal communications including internal events, email communications, trainings, etc and socialized this plan with top executives for leadership approval and support. Plan included agreed upon KPIs and relied heavily on data to determine success.- Created email norms for the organization, collaborating with key internal stakeholders and socializing recommendations with leadership- Sourced internal stories to be used for marketing materials (such as blog posts, videos, case studies, etc.), interviewing more than 20 stakeholders (from students to current employees).- Counselled internal departments on strategies to communicate key updates to internal audiences within KIPP

San Francisco, California, Us

- Account managed four technology clients, served as the main point of contact to 15+ executive leaders, managed team workload and oversaw all deliverables, including PR campaign measurement- Wrote 20+ press releases and 10+ blogs with quick turnarounds, delivering content within 24 hours of request- Developed 8+ PR plans, working closely with marketing teams to align strategy and with key stakeholders

Bellevue, Washington, Us

● Managed up to 5 accounts at a time as main point of contact for client, managed team workload and deliverables. Clients included: 3M Half Marathon, Apptio, inBloom, InfiniBand Trade Association, Lucid, Microsoft Open Technologies, Odin, OpenFabrics Alliance, Microsoft, Simon Fraser University, Stack Overflow and Toshiba Storage.● Secured coverage 40+ pieces (over course of career at WE) in top tier media outlets such as Business Insider, CNET, Fortune, GigaOM, MIT Tech Review, TechCrunch, and Wired.● Highly skilled writer and editor with experience developing media pitches, press releases, brand messaging, etc. ● Strategized, managed and executed communications for initial public offering (IPO) for a start-up (NASDAQ listing).● Within technology, experience related to data center technology, developer interests, web standards, interconnect technologies, machine learning, artificial intelligence, open source, cloud, enterprise software, edtech, and HPC.● Grew brands through social media support as community manager; facilitated 5+ social media campaigns. ● Skilled trainer and facilitator: developed and implemented improv-based workshop given to 250+ people across the PR agency as well as 7 domestic offices and London office; developed and implemented spokesperson/media training for clients (delivered 10+ times); developed and implemented best practices for facilitating brainstorms.

Minneapolis, Mn, Us

● Coordinated the development and editing of 100+ attorney bios, 50 pages of Web content, daily graphic requests, weekly new lawyer orientations, monthly Web analysis and metrics and worked with international offices.● Managed Faegre.com content and IT infrastructure, working closely with Web vendor to implement updates, troubleshoot bugs, ensured SEO best practices, and shaped strategy for the function and look of Faegre.com.● Created 20+ client proposals; including 2 major RFPs, with 200+ pages of content. ● Managed and coordinated complete reorganization of marketing department intranet page.● Created deal/litigation experience database which supports client RFPs.● Created and implemented plan which ensured fresh content for 200+ pages of content on Faegre.com.

● Worked at St. Paul Chamber Orchestra, supplementing their PR efforts by writing 4 press releases, staffing 4 fundraiser events and updating their CRM.● Volunteered for the Dignity Center as an administrative assistant, maintaining client schedules and updating the resource database, working closely with 6+ community nonprofits that provide resources for the homeless. ● Staffed 4 fundraising events for the Minneapolis Children’s Theater, including the annual gala.

Austin , Texas, Us

● Project manager for 260+ seminars, regional trade shows, and large-scale customer facing events with an average attendance of 20 leads, 22% new contacts and 4% quote to conversion rate in the Southeast U.S. ● Implemented quarterly on-sites and user group meetings throughout the Southeast resulting in an increase in awareness of the NI brand at key accounts.● Carried out tactical plans and logistical support for 260+ events taking place in the Southeast. ● Organized and managed a staff of 17 volunteers for the NIWeek 2008 Conference Party and Sales Conference Party for 2,100 attendees with a $90K budget.● Edited/created training manual for the regional coordinator position.

Austin , Texas, Us

• Submitted NI for strategic awards and buyers’ guides • Conducted major research initiatives over the past year’s news releases to determine trends that influenced strategy approaches to news releases(domestic/international)• Worked with crisis team to develop crisis communication materials and web content that has been adopted on niweb• Wrote news releases about new products, technologies and corporate initiatives

Austin, Texas, Us

• Aided the planning and execution of publicity campaigns and developed media materials for five campaigns• Conducted and compiled industry research resulting in a more targeted approach to their campaign and increased media placements• Tracked all communications with media and clients using FileMaker Pro and Bacon’s• Assembled press kits and galley books for distribution to editors and Tier 1 publications