Rachel Austin Email & Phone Number

Austin, TX, US

- Lead corporate communication programs aligned with business goals to boost brand growth and awareness globally, measuring the success of the program with KPIs such as share of voice (SOV).- Built a comprehensive PR strategy to increase media coverage and thought leadership while collaborating with agencies and internal teams, increasing media mentions by.

Solna, Stockholm, SE

- Manage and execute all global customer programs and campaigns to drive engagement, retention, up-sell and cross-sell opportunities; recent results: won three TrustRadius awards (a first for the company); identified and produced 20+ customer stories for marketing (from case studies to customer quotes); and improved quarterly customer newsletter click to.

Solna, Stockholm, SE

- Managed and executed all global external communications for Snow Software from strategy to execution, including: PR, social media, awards, executive communications, crisis communications; and managed two direct reports. As a result of my leadership, Snow has increased media mentions and share of voice every year since my joining (In Q1 2023, despite a.

Austin, Texas, US

- Led all internal and external communications for Arrive Logistics from strategy to execution, including: PR, social media, executive communications, product reviews, awards program (100% win rate), internal newsletters, etc.- Developed processes for internal communications including the Communication Cascade, a strategic plan that outlines how.

Houston, Texas, US

- Led communications (writing emails to video scripts) for KIPP Texas CEO and other executives.- Managed the sourcing of content, editing of content, and distribution of the Around KIPP Texas newsletter, an internal bi-weekly newsletter distributed to all KIPP Texas employees (approximately 4,000+ recipients).- Wrote and executed an internal communications.

San Francisco, California, US

- Account managed four technology clients, served as the main point of contact to 15+ executive leaders, managed team workload and oversaw all deliverables, including PR campaign measurement- Wrote 20+ press releases and 10+ blogs with quick turnarounds, delivering content within 24 hours of request- Developed 8+ PR plans, working closely with marketing.

Bellevue, Washington, US

• Managed up to 5 accounts at a time as main point of contact for client, managed team workload and deliverables. Clients included: 3M Half Marathon, Apptio, inBloom, InfiniBand Trade Association, Lucid, Microsoft Open.
• Secured coverage 40+ pieces (over course of career at WE) in top tier media outlets such as Business Insider, CNET, Fortune, GigaOM, MIT Tech Review, TechCrunch, and Wired.
• Highly skilled writer and editor with experience developing media pitches, press releases, brand messaging, etc.
• Strategized, managed and executed communications for initial public offering (IPO) for a start-up (NASDAQ listing).
• Within technology, experience related to data center technology, developer interests, web standards, interconnect technologies, machine learning, artificial intelligence, open source, cloud, enterprise software.
• Grew brands through social media support as community manager; facilitated 5+ social media campaigns.

Minneapolis, MN, US

• Coordinated the development and editing of 100+ attorney bios, 50 pages of Web content, daily graphic requests, weekly new lawyer orientations, monthly Web analysis and metrics and worked with international offices.
• Managed Faegre.com content and IT infrastructure, working closely with Web vendor to implement updates, troubleshoot bugs, ensured SEO best practices, and shaped strategy for the function and look of Faegre.com.
• Created 20+ client proposals; including 2 major RFPs, with 200+ pages of content.
• Managed and coordinated complete reorganization of marketing department intranet page.
• Created deal/litigation experience database which supports client RFPs.
• Created and implemented plan which ensured fresh content for 200+ pages of content on Faegre.com.

• Worked at St. Paul Chamber Orchestra, supplementing their PR efforts by writing 4 press releases, staffing 4 fundraiser events and updating their CRM.
• Volunteered for the Dignity Center as an administrative assistant, maintaining client schedules and updating the resource database, working closely with 6+ community nonprofits that provide resources for the homeless.
• Staffed 4 fundraising events for the Minneapolis Children’s Theater, including the annual gala.

Austin, Texas, US

• Project manager for 260+ seminars, regional trade shows, and large-scale customer facing events with an average attendance of 20 leads, 22% new contacts and 4% quote to conversion rate in the Southeast U.S.
• Implemented quarterly on-sites and user group meetings throughout the Southeast resulting in an increase in awareness of the NI brand at key accounts.
• Carried out tactical plans and logistical support for 260+ events taking place in the Southeast.
• Organized and managed a staff of 17 volunteers for the NIWeek 2008 Conference Party and Sales Conference Party for 2,100 attendees with a $90K budget.
• Edited/created training manual for the regional coordinator position.

Austin, Texas, US

• Submitted NI for strategic awards and buyers’ guides
• Conducted major research initiatives over the past year’s news releases to determine trends that influenced strategy approaches to news releases(domestic/international)
• Worked with crisis team to develop crisis communication materials and web content that has been adopted on niweb
• Wrote news releases about new products, technologies and corporate initiatives

Austin, Texas, US

• Aided the planning and execution of publicity campaigns and developed media materials for five campaigns
• Conducted and compiled industry research resulting in a more targeted approach to their campaign and increased media placements
• Tracked all communications with media and clients using FileMaker Pro and Bacon’s
• Assembled press kits and galley books for distribution to editors and Tier 1 publications