Rachel Ratchford Email & Phone Number

New York, New York, United States

Boston, Massachusetts, United States

Driving thought leadership and industry evangelism to differentiate our cybersecurity offerings in a crowded, fast-moving, and ultra competitive market. We leverage a mix of internal spokespeople, customer advocates, and media / analyst influencers in support of this goal. The foundational strategy hinges on producing top-tier content that tells our story.

Leading awareness and messaging for CloudHealth BU post acquisition, in support of VMware’s efforts to accelerate digital transformation for customers and partners. Working collaboratively across departments and functional orgs to measure impact of communications efforts on revenue and aided/unaided market awareness among customers and prospects. Executing.

Boston, MA

Designed coordinated corporate communications strategy for high-growth SaaS startup focused on global growth in an emerging market. Partnered closely with executives across engineering, product, and sales on business objectives and messaging alignment. Core responsibilities centered on content creation and thought leadership, including: internal comms, PR.

Boston

Communications efforts focused on Analyst Relations, Copywriting/Content Creation, Customer Advocacy, and Brand Awareness. Oversaw creation of case studies, white papers, newsletters, award nominations and all long-form marketing collateral as part of in-house editorial team. Spearheaded customer advocacy program designed to activate and enable champions.

Agency work consisted of developing and implementing a broad range of PR programs for clients, identifying opportunities to build visibility in media outlets (print, broadcast, podcasts, radio, blogs, other social media) to reach targeted business communities. Wrote press releases, conducted media outreach, and measured PR impact within technology trade.

Newton, MA

B.A., English, Mathematics

Education record