Rachel Smith Email & Phone Number

Highland, Utah, United States

- Social Media - Develop strategy, plan, copy, and graphics for company social media networks. Analyze data and make modifications based on results.- Website Marketing Content - Manage website content for marketing needs and UX. Work with development agency, create website copy, manage image and video files on landing pages, analyze and report data, and develop modification strategies based on analytics.

Utah, United States

Initially hired to provide temporary assistance with the company’s social media accounts. Remained with the team to manage social media and provide website CMS support. - Wrote original and reworked content for online medium. Created original copy and revised product descriptions for a new website.- Developed Input Briefs and copy for quarterly e-newsletters. Manage newsletter data and make modifications as needed per data analysis. - Authored and updated product information in Syndigo. - Managed content schedule and wrote copy for company newsletter and all social media accounts including Facebook, Instagram, and LinkedIn. Wrote copy for ADP and Glassdoor accounts. - Developed marketing strategies, social media strategies, and social media guidelines. - Use Google Analytics (UA and GA4), HubSpot, MOZ, and other digital marketing and SEO tools to develop the company's digital presence, awareness, and engagement.

Greater Salt Lake City Area

Hired to join a driven media team within an international digital B2B marketing/ad agency. Worked with clients and vendor partners to coordinate exceptional media plans to meet and exceed clients’ goals. - Researched, evaluated and selected media tactics and vendor partners for consideration; presented plans to clients for approval. - Negotiated efficient rates with digital vendors.

Tallahassee, Florida

Joined this locally owned and operated publishing company to serve in account management, social media marketer, and copywriter roles for more than 90 digital advertising clients. - Managed, coordinated and created digital ad placements and copy on publisher’s four magazines’ websites, social media accounts, and e-newsletters. - Wrote and edited content for website, social media, newsletters, and magazines for multiple brand styles and voices (90 clients).- Developed relationships with local business clients. Created and implemented content approach, voice and messaging. Repurposed content for use through multiple medium and platforms. Work examples attached (placed in print, email, social media, and website).- Developed original copy and digital promotional materials for company-hosted events for more than 1,500 people.- Coordinated client contracts and organized fulfillment needs and production schedules.

Tallahassee, Florida

Served as this boutique hotel’s marketing and public relations department to manage, coordinate, develop and execute online and offline branding, marketing strategies and plans, promotions, and advertising for the hotel property, including a hotel redesign and re-branding, hotel special events, and multiple onsite food and beverage outlets and their events.- Increased hotel-hosted events’ revenues by approximately 8% with a decrease in event marketing spend of 90%.- Boosted hotel’s vanity website visits by more than 35% in one year. - Performed content audits, extensive research of comp sets, and made updates across hotel’s vanity site, corporate micro-site, third-party booking sites, and within Google using SEO best practices. - Responsible for development and implementation of revenue-generating marketing and promotional campaigns. Created internal and external marketing and promotional materials through the hotel’s website and social media, internal print and digital communications, and radio spots. Communicated branding and event promotions and benefits to department leads and guest-facing staff. Worked with community business leaders and bloggers to create and coordinate cross-promotional opportunities.- Managed and monitored website to promote brand, events, and campaigns. - Worked with Hotel General Manager, Food and Beverage Director, and Front Desk Manager on developing, creating, and executing events and/or campaigns to improve guest communications and experiences, increase hotel revenue, increase food and beverage revenue, and to strengthen branding for hotel and each F&B outlet on property. Work with accounting to ensure budget, spending, and invoicing.- Worked with hotel sales, group sales, and events team leads to coordinate branding, promotions, marketing materials and advertising. - Governed brand and quality standards through each campaign.

- Provided marketing consulting to business owners and organization leaders including account management, social media marketing, website management, copywriting, print production coordination, and some photography. - Provided social media and CMS training as needed.- Created content, e-commerce, communications, networking, marketing, and branding strategies. Clients included retail brick and online shops, restaurants, bars, professional trade associations, a health coach, a CPA, and a jewelry designer/kayak guide.- Successfully teamed with contract designers and programmers to develop and produce a variety of marketing materials including, websites, emails, e-newsletters, shirts, stickers, vehicle decals and more.- Managed database to organize and coordinate a start-up’s client list.

Tallahassee, Florida Area

Following a change in governing leadership, which eliminated my previous position, this new marketing position with the Office of Supplier Diversity (OSD) was created. I was assigned to assist this small-business support group with marketing, promotions, event coordination, and event leadership.- Increased OSD awareness through OSD-hosted events and general promotions to Florida’s woman-, veteran- and minority-owned businesses as well as other state agencies’ purchasing departments. - Worked with state-wide universities and Small Business Development Centers to create, coordinate, promote, and execute OSD events that connected state purchasing departments and OSD-eligible businesses as well as provide education to these businesses on other OSD activities, outreach and educational programs.- Increased state agency participation by approximately 30% and increased event attendance by about 20%.- Created agenda, speaker topics, event and speaker timing and scheduling, promotional materials (via print, website, social media and emails), state agency support and educational materials, event-day slide decks, event-day signage and take-away materials.

Tallahassee, Florida

This position was created to build the state agency’s online presence as well as to develop relations and communications with employees, sister agencies, the public, politicians, and the media. I created an agency Social Media Guidelines handbook, social media strategy and digital marketing strategy and plan. I developed the agency’s social media accounts, researched audiences, and developed original content targeting each platform’s specific audience.- Created digital media content strategy and calendar to include public website, intranet site, e-newsletters, employee relations campaigns, infographics, and social media accounts. Worked with the staff writer to incorporate press releases into the digital marketing strategy. Worked with Marketing Director to integrate digital marketing strategy, plan and calendar into the overall marketing efforts.- Wrote branded content for social media accounts, public website, intranet site, and e-newsletters. - Worked with each bureau’s leadership teams and the tech department to audit the public website and develop a new brand and content style guide to improve user experience. Created original web-ready content. Monitored Google Analytics to ensure the website was providing visitors with the best and most direct experience and information.

Tallahassee, Florida Area

This was a new position within this statewide professional trade association for Certified Public Accountants. The position was to focus on improving awareness and communications with the association membership, media, politicians and the public through online platforms. The association offered continued education programs and events for members and Florida CPAs and this position worked with the event planners to brand and market the events through the website, social media, promotional emails, and member e-newsletters.- Created and/or updated necessary social media accounts and online presence including Facebook, LinkedIn, Twitter, Wikipedia, YouTube, reciprocal-linked sites, and website.- Worked with IT/Web Department and internal divisions to optimize the association website to improve user experience. Used content management system and basic HTML to continually modify website copy for branding and accuracy.- Created and presented a Twitter for business training for the Young CPAs at an annual event.- Worked with Communications Director and Human Resources to develop an online standards and policies guide for staff and members.

Tallahassee, Florida

This was a new position created to assist the Vice President of Marketing with branding and the development of a new company website. - Managed branding redesign - used for print, digital, and marketing materials.- Oversaw website redesign and restructure, working with third-party website design firm. Initiated and entered all content for database-driven site to improve user experience for all construction projects.- Participated in RFPs and new business presentations.

Tallahassee, Fl

Hired as an Account Coordinator to assist with online marketing and advertising campaigns for international clients. Was promoted to Interactive Account Manager and assigned responsibilities to work with clients directly on developing online content strategies to include SEM, PPC, websites and emails.- Managed digital marketing campaigns for more than 15 clients including, Don CeSar Beach Resort (a Loews Hotel), Sawgrass Marriott Resort & Spa, Citi Bank Canada, and Florida’s Space Coast Tourism Board.- Created monthly tracking and analytical reports for websites, display ads, PPC campaigns, and emails with recommendations for improvements.- Created strategy and wrote content for an email campaign to improve bookings for the week before Christmas at a high-end hotel in New York City. Increased bookings by about 200% YOY for the same week.