Rachel Trignano Email & Phone Number

Tacoma, Wa, Us

Tacoma, Washington, United States

Operationalized business strategies across functions and oversaw end-to-end content creation processes for a team of 40.- Developed roadmaps and SOPs to ensure processes and deliverables align with business objectives- Deployed technologies to visualize and manage team productivity, resources, and schedules- Identified and implemented workflow efficiencies to increase outputs and ROI

United States

Writing creative copy, strategizing content marketing, and guiding brand and voice ideation for clients primarily in the arts and technology industries.- Helping content organizations navigate change and find efficiencies in process improvements- Specializing in brand storytelling and strategic messaging- Have 90% referral rate and 76% client return rate

Developed a variety of assets to support the internal and external positioning efforts of Accenture's T&O/Human Potential and Supply Chain teams, as part of the Strategy + Consulting group.- Engaged an audience of 18k+ by writing internal communications including executive strategic messaging, stakeholder and partner interviews, and blog posts- Developed high-visibility executive talking points, scripts, interviews, keynotes, and presentations for collaborations with marquee entities including New York Times, Davos Summit, and Salesforce- Delivered compelling external messaging at the global executive level that showcased key business strategies while reflecting the unique style and tone of each speaker

Greater Denver Area

Planned and implemented marketing programs to increase market awareness, support demand-generation initiatives, and continually improve customer experience.- Lead a six-person marketing team overhauling company’s content marketing campaigns and technology stack- Created marketing operations processes for effective project and content management systems- Restructured MAP and sales pipeline to improve automation, data integrity, and ROI analysis

Greater Denver Area

Established and managed media and community relationships, pitched press with alerts and releases, and steered organizational voice with on-brand writing across multiple channels.- Steered Leadership/Budget double-announcement picked up by 14 outlets- Wrote executive speeches, scripts, and talking points, including speech given by Gov. John Hickenlooper- Developed organizational brand book and tagline- Expanded media contact database by over 20%

Atlanta, Ga

- Structured end-to-end B2B marketing funnel, including tech stack automations, campaign management, digital copywriting, and the production of sales enablement materials - Managed all external and virtual events, including conferences, trade shows, and webinars, as well as the development of all supporting marketing materials and related nurture campaigns - Implemented new marketing tech stack, eventually becoming administrator for Pardot, Salesforce, and RingDNA

Atlanta, Ga

Wrote direct-response, B2C copy, directed capital giving and ticket sales campaigns, and managed all campaign processes.- Reduced six-figure budget by 9% while increasing gross revenue- Grew donor base by 4% reaching a 3-year high- Established KPI tracking and benchmark reporting*Worked in Symphony Finance & Operations 2008-2010 until promoted to Marketing role.

Bachelor Of Arts - Ba, History & American Studies, Double Major, Magna Cum Laude

Activities and Societies: Dean's List - '03-'06; Alpha Chi - '06; Symposium presenter - '06; Charles Longstreet Weltner Award: civic.

Education record

Activities and Societies: Dean's List - '01-'03; Social Sciences Student of the Year - '03

Education record