Rachel Watts Email & Phone Number

Royal Leamington Spa, Gb

Redditch, England, United Kingdom

Albrighton, Shropshire, United Kingdom

Full ownership of UK, US and EUR Shopifty Plus ecommerce for David Austin Roses D2C, the leading breeder of English garden roses.Key achievements:• Migrated legacy email provider with a substantial database to a CDMP, introduced automation, CRM and winback campaigns.• Reconfigured paid digital, introduced PMAX and bought paid activity in-house.• Spearheaded paid social, a previously untapped channel for the brand.• Launched a non-transactional Australian site catering for a complex geographic market.• Led day to day digital activity – development backlog, user research, CRO, UGC.• Managed both ecommerce and development teams, internal and external.

Royal Leamington Spa, Warwickshire, United Kingdom

Global accountability for the Bravissimo.com estate (UK and USA). Key achievements:• Product owner for the .com and US sites, running an agile sprint process.• Full ownership of development strategy, UX strategy and digital customer experience alongside always-on brand storytelling and seasonal content. Strategy is lead with a truly customer-first approach driving reach, awareness and conversion as well as profitable growth.• Manage, lead and upskill a growing team deliver exceptional results in a lean environment.• Lead the ecommerce team to deliver excellent CRO, testing, SEO and brand experiencestrategies.• Accountability for all on-site trading and merchandising, seasonal campaigns and promotional activity.

Royal Leamington Spa, Warwickshire, United Kingdom

• Led a full replatform of Bravissimo.com in 2017 and launched US business in 2018, taking Bravissimo international.• Led UX design and site development, running sprint process with both on site and offshore development teams, including producing hi-fi designs.• Full accountability for the smooth operation of both sites, including delivering seasonal campaigns, promotions and trading activity as well as excellent customer experience.

Royal Leamington Spa, Warwickshire, United Kingdom

Broadway, Worcestershire, United Kingdom

• Defined luxury homeware and interior design destination Pavilion Broadway’s digital footprint, through ecommerce, email and social channels, as well as PR.• Worked closely with designer powerhouses (including Versace Home, Mulberry Home, Ralph Lauren Signature and Farrow & Ball) to deliver a flawless ecommerce experience.• Led a full replatforom in 2016, which was delivered within 5 months.• Managed day-to-day online trading, with demonstrable experience of working closely with off- site developers to deliver outstanding UX results, as well as merchandising, marketing new brands and creating engaging and SEO-rich content for both editorial and product pages.• Managed strategy, content creation and day-to-day running of all Pavilion Broadway’s social activity (paid and owned), including working with influencers.• Developed a brand strategy to ensure the continued growth of the Pavilion Broadway brand (+150% YOY online growth).• Led Pavilion Broadway’s email marketing campaigns, including planning, designing and deploying three weekly marketing emails.

Royal Leamington Spa, Warwickshire, United Kingdom

• Autonomous management of the Bravissimo ecommerce site, including the upload and maintenance of new products, testing, homepage design and content creation.• Involvement with Bravissimo’s ecommerce strategy and management of Bravissimo’s full suite of digital paid advertising activity, working with media agencies to deliver a high ROI strategy. This included display, PPC, affiliate marketing, paid social.• Supported the brands seasonal photoshoots, which involved devising look and feel, scouting locations (both in studio in the UK and on location in the USA, Ibiza and South Africa), managing all logistics and budgeting.• Planning and implementing Bravissimo’s social media and PR across all channels.

London, United Kingdom

• Managing seasonal marketing preview and make-up artistry schools for Clinique, the UKs leading prestige beauty and skincare brand, organising 2,100 Clinique Consultants across over 30 locations in the UK and Ireland.• Owned a substantial marketing budget, attending monthly budget meetings, understanding accounting principles, exercising stringent spending discipline and negotiating prices on a daily basis.

London, United Kingdom