A purpose and values led digital marketing and ecommerce leader with a proven track record in successfully transforming digital experience and building brands in the fashion, beauty and most recently horticulture sectors. An obsessive customer focus combined with creative thinking and a passion for product and people has led to the development of strategies and teams driving exceptional online growth, flawless brand story-telling and achieving above-plan results.Areas of expertise include: > The full suite of eCommerce capabilities across leading platforms including Shopify Plus, Magento and Contentful.> Leading performance marketing across key digital channels.> Building and leading ecommerce teams in busy. competitive retail environments.> Owning and driving web development and ecommerce strategy.> User-centric, content led web design.> Replatforming.> Thorough knowledge of technical SEO best practice with extensive on- and off-site implementation experience.> Demonstrable experience of agile working with developers to deliver outstanding results, including establishing an agile methodology within an existing team.> Substantial graphic design abilities and experience of creating large-scale digital marketing material> Copy writing, including product descriptions and site content.> Managing email and CRM campaigns, including planning, designing, segmenting and deployment.> Experience planning and executing brand photoshoots, both in the UK and internationally.> Budget building and management.