Rachel Goode Email & Phone Number

Santa Barbara, Ca, Us

San Luis Obispo County, California, United States

San Luis Obispo County, California, United States

•Execute social media strategy across 139,000+ followers on Instagram, Facebook, TikTok, and YouTube•Film and produce high-performing short-form video content, achieving an 82% higher reach above the company’s average, enhancing brand visibility and engagement with our target audience•Develop engaging blog posts that align with social media content, maintaining consistent messaging and brand voice•Schedule social media posts via Sprout Social and manage user-generated content through CrowdRiff, ensuring a streamlined content management process and optimal brand representation•Respond to brand mentions, tags, direct messages, and replies across channels

Carlsbad, California, United States

•Created user journey roadmaps to identify gaps among customer touchpoints and enhance the overall customer experience on web pages•Enhanced website traffic and Google ranking through SEO and targeted keyword research•Developed email nurture campaigns to boost engagement and conversions among Salesforce leads•Executed A/B testing on display creative components to optimize the efficacy of paid ads

•Represented the VS PINK brand as the select ambassador at Cal Poly by organizing large-scale events and facilitating a student community of 2,100+ on campus•Collaborated with local organizations on events and social media giveaways, increasing the visibility of PINK’s latest products and in-store promotions•Managed a team of 5 students engaged in diverse responsibilities including content creation, community outreach, social media analytics, and event planning

San Luis Obispo, California, United States

•Oversaw marketing and communication efforts for 8 program areas, leveraging both print and digital marketing channels to attract 4,000 incoming students to program offerings•Managed ASI’s social media strategy across all platforms including Instagram, Facebook, and Linked with a total of 20,000+ followers, adhering to brand consistency standards•Developed monthly blogs and biweekly newsletters to engage an audience of 9,500+ recipients•Designed branded swag items in line with brand guidelines, strategic goals, and budget, boosting brand visibility and engagement at promotional events

Bachelor Of Science - Bs, Business Administration - Marketing Concentration

Activities and Societies: Cal Poly Women in Business, Korean American Student AssociationHonors: summa cum laude

Education record

Marketing Pathway

Activities and Societies: BHS Marketing Pathway, National Honors Society, Key Club, LINK Crew, Best Buddies Program