Rachita Malik Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Completed Squared online with distinction.Powered by GoogleSelected for the SG Ignition Training module.Certified by Google in:Advanced Google Analytics, Google Tag Manager, Google AdMobGoogle Ads Display, Google Ads Video, Google Ads Search, Google Search Ads 360Google Ads App, Google Ads Measurement, Google Camapaign Manager, Google Creatives

Singapore

• Accountable for exports, B2B sales (Ship chandlers/MNCs), outperforming (~120%) monthly target of ~USD 250,000• Managed the full sales cycle – Prospecting, customer demos, pricing (cost proposals), & closing the sale• Initiated a series of marketing campaigns including email, print, digital and social media. Crafted concept and content for online ads, direct mail campaigns and blogs. Measured campaigns using Google analytics• Generated new business via cold calling, networking at trade events, one - one meet ups for presentations, & referrals• Timely updates of new leads in the in-house CRM system and data for management reporting• Responsible for vendor management – evaluated proposals and assisted with vendor selection, negotiated on prices, delivery timelines, Managed contracts & agreements• Coordinating with Shipping lines/ Forwarders, Arranging for Container Stuffing & all the necessary shipping documentation (BL, AVA, Free Sales Certificate, Country of Origin)

Singapore

Spearheaded the planning and developing of the right marketing strategy for improved market penetration and revenue- Responsible for sales (to over 20 customers across the globe), Sourcing, Pricing, vendor management (payment terms/negotiations)- Generated new business for the firm via cold calls, participation in trade fairs, in person visits, referrals from contacts and networking on social media.- Responsible for Online retailing / Account management of in house products on RedMart / Lazada- Coordinated with Shipping lines/ Forwarders, Arranged for Stuffing and all the necessary shipping documentation (BL,AVA,Free Sales Certificate, Country of Origin)

Gurgaon, India

WellHealth a leading wellness company, supported by the state of the art electronic medical health records, focused on providing end-to-end wellness and healthcare services to schools and corporate offices. WellHealth was established with a vision of promoting preventive healthcare in India. - Drove the simple idea of Electronic Medical Health record into a prospective market opportunity- Crafted the long-term business strategy and key metrics while building partnerships with doctors, Schools, Corporate- Helped define the marketing message; developed & helped execute the marketing plan - Analyzed and implemented processes and systems.

New Delhi Area, India

• Account Holder for Accent Furniture, Candleholders, Decorative Accessories & Lighting (Single point of contact between buyer and ~25 vendors)• Generated annual business of $15 million; increased business revenue by 10% (increased 5% rebuys & 8% new SKUs)• One-point contact between Buyer & Vendor; Responsible for the entire value chain from design to final product shipped• Maintained tracking tools to promote efficiency; enhanced time management for all the processes of the product life cycle• Developed and maintained vendor scorecard program to measure the performance of ~25 vendors with an emphasis on timely delivery, product design and quality, support service and compliance • Tracked & evaluated performance of all running SKUs; Analyzed and identified gaps & provided input to various vendors / manufacturers for growth opportunities to increase revenue• Planned sourcing trips with buyers to Export fairs, helped develop functional product prototypes per buyer’s mood boards • Maintained Time & Action calendar of shipments & coordinated inspections, testing & all the necessary approvals (product samples, Labels, Carton Marking, Assembly Instructions).

Houston, Texas Area

Key Responsibilities: In-Home & In-Store Design consultations; Store Communication; Customer Retention- Led engagements for design makeovers of residential/office spaces to meet individual needs and budgets- Analyzed the demographics / buying behavior to recommend the right product mix for Houston Mid-Town- Strategized to maintain a healthy customer base and to reach out to attract potential buyers- Worked with visual merchandising team for the right store placements to increase sales- Top Achiever: Accomplished an average of 120% of the monthly target of $40,000

Houston, Texas Area

Math Tutor SES program for middle and high school students.Supplemental Educational Services are free academic instruction to increase the academic achievement of students (low income households) in schools needing improvement.

Noida, Uttar Pradesh, India

• Account Holder -Decorative items (Wood, Glass, Marble & Metal) Scarves & bags – Handled USD 2 million of Export• Responsible for B2B sales to PSUs & MNCs, Generated business of USD0.50 Million n Annually for domestic market• Assisted buyers in sourcing of products at trade fairs, New product development as per buyer requirements.• Formulated & designed Company product catalogue; Created content & layout for the Company newsletter & blog

Guagaon

An Empirical Study on Big Bazaar Sahara Mall and Strategies to Increase the Customer Entry

Gurgaon

An Extensive Study and Research on Big Bazaar

Master Of Fashion Management, Fashion Marketing, Merchandising, Retailing

Activities and Societies: Member - Editorial Committee for the quarterly newsletter (Managing Fashion) of FMS department, NIFT

B.Tech, Electronics & Communications

Activities and Societies: - Joint Secretary, Board of Students’ Welfare Council in Amity. - Silver Medalist, Lawn Tennis in 2004.

Education record