• Oversee the development of digital marketing strategy; planning, execution refinement, and analysis, by leveraging consumer and commercial insights.• Identify needs, goals, opportunities, and challenges of the business and craft digital marketing strategy to achieve each of business growth goals. • Manage a high-performing team of digital marketing planning and analytics specialists, ensuring quality and timeliness of deliverables; mentor and guide the team in day-to-day campaign planning and operations, as well as in stakeholder management• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion funnel using multiple channels such as Google Ads (Display, Video, Search), Social Media Ads (Facebook, Twitter, Tiktok), and Partnership (Affiliates, Network, Retargeting, etc) • Successfully managing Zaphr and Digital OOH Dashboard beta version, received "TelecomAsia Award 2019 - Most Innovative Customer Service Technology"• Effectively developing and managing award winning campaign XLAX Gaming Squad, Won Silver in “MOB-EX Awards APAC - Best Use of KOL”

• Proven excellent ability to manage strategic planning across conventional and digital media platforms, including Display, Programmatic, Mobile, Social, Partnership etc• Assist in the planning, implementing and the maintenance of holistic media campaigns (across multiple brand categories) with the ability to assist in both the higher-level strategy as well as the implementation/execution of a media plan.• Provide oversight of competitive deliverables and maintain understanding of appropriate competitive partners and insights to inform media strategies and opportunities• Utilizing effective data and insights: competitive, marketing mix model allocations, targeting (first and third party)• Initiated award winning campaign for Unicornetto - Silver and Bronze Winner MMA 2019 "UNICORNETTO: CREATING MAGIC WITH DATA"• Conceived an outstanding media advertising strategy in digital media, marked as top Digital Campaign by CampaignAsia (DilanXCornetto) 2018

- Successfully attained MSc Degree in Marketing Management- Graduated with First-Class Honours

• Successfully developed media advertising strategy for the multiple products and various target audiences and helped to increase market share for during 2014-2016 in face care category.• Successfully constructing and executing award-winning advertising strategy by achieving Bronze in Cross Media campaign MMA Smarties Award 2015 (#CurhatJerawat)• Ideating and managing an impressive media strategy to be marked as top Instagram campaign by Campaign Asia 2015 (#CUPI).• Leading strategic planning across conventional and digital media platforms on a monthly basis to provide direction for a brand’s presence.• Combining creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible

• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience• Reach the highest number of people in the target audience at the lowest possible cost• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising• Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign• Analyzing the effectiveness of the campaign and using this data to inform future campaigns

• Applying a variety of research techniques to gather relevant information, including documentanalysis, surveys, case studies and interviews• Using an appropriate and creative methodology to design and manage a research project, whichmay involve the use of quantitative and/or qualitative methods

• Teaching and preparing material related to Business Communication subject• Delivering lecture knowledge and information to all students