Rachel Newman Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, AU

AU

Promoted internally to establish a newly formed division, Digital and Wayfinding Experience, following the merger of Vic Roads, Public Transport Victoria and Transport for Victoria. Key member of senior leadership team responsible for developing the customer vision and value proposition. Coordinate team leadership for over 40 team members made up of.

AU

Led PTV’s digital transformational program. Accountable for creating the digital strategy and mapping customers journey experiences across the digital eco-system. Developed the end-to-end digital enablement roadmap to conceptualise and help the department understand how you design solutions based on how customers use and interact with individual channels..

Box Hill South, Victoria, AU

General Committee member and Sub Committee lead for Digital, Marketing & Rhythmic Gymnastic

Brisbane, Brisbane, AU

Short term management consulting role, supporting the executive team through the provision of outside in thinking to spearhead their largest digital transformation project. Developed the overarching go-to-market and decommissioning plan that brought 9 individual insurance brands into one digital ecosystem. Base lined the current experience and set key.

Melbourne, Victoria, AU

Leading an 18-strong sales team, I develop digital strategies across multiple digital channels and NAB’s various customer and banking market segments. This includes, maximising sales & self-service activities across these channels as well as transforming digital channels to deliver revenue growth across Consumer and Wealth products. Developed the vision.

Sydney, NSW, AU

Promoted internally 3 times to progress from Test & Learn Senior Manager to Head of Digital Acquition across all consumer telecommunication products, leading a cross functional team to deliver Telstra’s first ecommerce platform and delivering the first digital first bundles product offering. Won 2 GMD award’s for development of overall SEM / SEO marketing.

Sydney, NSW, AU

Responsible for delivering acquisition sales targets for Telstra’s Consumer Wireline portfolio. This role saw me achieve $39M p.a. in revenue from online leads as well as managing a $2M p.a. search budget.I built Telstra's first digitally focued optimisation and personalisation team with strong customer and commerical focus. With oversight of channel.

Sydney, NSW, AU

Brought in to Telstra to oversee Test and Learn campaigns. Delivered $9.5M ROI through in-depth channel optimisation and testing. Included development of test design, A/B and multi-variant testing to ensure that we maximised efficiency of product, positioning, pricing and proposition. Delivering 108K new services through use of self-gathered market.

Hired to build the Marketing function for blue chip property investment company, focused on helping people reach their retirement goals and maintain their quality of life into retirement. Developed short and long-term marketing strategies to develop subscriber base among high-net worth individuals.

London, Greater London, GB

Promoted into the New Product Development team, I developed new product strategy and supported the establishment of new markets through careful analysis and research. Worked with multiple teams to lead research into possible new markets and products to appeal to these markets. Identified 10 untapped market segments, engaged with younger market demographic.

London, Greater London, GB

Invited to join the team at the UK’s leading consumer advice magazine, I developed sales-winning Direct Marketing campaigns that increased customer on-boarding and dramatically improved subscriber retention. I developed highly effective strategies that promoted greater brand awareness and more effective product linkage, doubling responders from 40% to 80%.

Dearborn, Michigan, US

Secured a place in Ford Motor Company’s highly competitive Co-op year program. Played an integral in role supporting the 2004 Ford Fiesta launch with $35M sales against a $9M budget. This role also saw me support the development of brand positioning strategies, brand planning and communications strategies.

Double Bachelor'S Degree Marketing & Management, Business, Management, Marketing, And Related Support Services

High School

Deliotte