• Managed budget and led project management for all marketing activities across key markets for PRE-PEN® brand and delivered strategic integrated marketing campaigns that increased awareness, consideration, and purchase• Managed market programs, strategic partnerships and expansion opportunities to elevate the brand• Created, managed and tracked performance of e-mail marketing campaigns, as well as digital advertising campaigns across various platforms including Google Search & Display Network (Google AdWords), Facebook, and Twitter• Managed all aspects of brand website (penallergytest.com) including design, content development, SEO, and analytics tracking and reporting (via Google Analytics)• Coordinated launch of first ever national National Penicillin Allergy Day event (nationalpenicillinallergyday.com)• Created eLearning course, including storyboarding and development of graphics, animations, and certification assessments via SCORM-authoring (utilizing Articulate Storyline) for deployment on LMS

• Designed marketing materials in accordance to brand guidelines and regulatory requirements• Developed and facilitated roll-out of incentives programs and contests for inside and outside sales and customer service teams to boost motivation and drive sales• Established reporting for several key metrics including ROI, digital traffic/web analytics, and sales funnel development• Managed tradeshow calendar and coordinated brand's participation in 4 major national trade shows and more than 20 regional events, and facilitated coordination of company's annual sales meeting in Mexico• Managed content development for multiple company websites including brand homepage (alk.net/US), and supporting websites (extractopedia.com, fightthecauseofallergy.org) on various CMS including Drupal and WordPress

Day-to-day Functions‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Project managed marketing campaigns across all business segments and regions start-to-finish — from determining messaging, directing content creation and establishing design criteria, to editing, coordinating approvals and overseeing production, through to delivery — while managing budgets and timelines• Supervised team of 4 graphic designers• Conducted quality assurance assessment and facilitated legal approval of all internal and external marketing materials prior to distribution/publication to ensure accuracy, efficacy of message and alignment with corporate brand identitySpecial Projects‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾• Oversaw corporate brand identity refresh and spearheaded development, distribution and enforcement of new Corporate Branding Style Guide. . . Created new core brand style elements: logos, taglines, color palettes. . . Designed suite of new templates for print advertisements and external marketing literature (including brochures, product sheets, project profiles, letterheads and stationery, employee business cards, signage, email blasts, tradeshow booth graphics, and videos/interactive displays). . . Designed new templates for internal communications/use (including employee profiles, ID badges, business cards, and email signatures). . . Managed 3rd-party vendors for design and remote installation of new corporate lobby/welcome areas for several offices globally• 1 of 8 appointed to Web Team tasked with complete redesign and re-launch of corporate website. . . Project Manager of Projects page: kbr.com/projects. . . Wrote, revised, and continually updated content for multiple pages on kbr.com• Built first aggregate KBR project database used to develop multiple projects incl. Interactive Touchscreen Project Map, project posters, tradeshow booth content, brochures, editorials, proposals packages, print ads, and more (in addition to aforementioned kbr.com/projects)

• Coordinated marketing collateral and native advertising requests for Oil&Gas, Downstream and Gas Monetization business units with strict adherence to budget and schedule parameters. Projects included: . . . Sales Literature (brochures, datasheets, handouts). . . Signage (posters, banners & bannerstands, pop-up booth graphics). . . Tradeshow Graphics for booths up to 40ft x 40ft. . . Conference Collateral. . . Client and Internal Presentations. . . Proposals packages/Executive summaries. . . Videos. . . Promotional items. . . Special projects (interactive displays, coloring books, board games, puzzles, awards)• Advertising and Media Planning. . . Developed media plans and managed advertising calendars for Oil&Gas, Downstream and Gas Mon Business Units. . . Negotiated contracts with publications and maintained budgets• Event Coordination - Conferences, Tradeshows, Receptions, Parties, Dinners, Golf Tournaments, Seminars. . . Oversaw preparation and delivery of event materials (invitations, sponsorship deliverables, promo items, literature, digital displays, signage, presentations). . . Built event websites. . . Assisted with logistics and maintained event specification and budget worksheets. . . Provided on-site management for US/domestic events (20% travel). . . Post-event Follow-up. . . ROI analysis; Lessons-learned write-ups

• 30 hours/week while attending school full time• Assisted with planning and coordination of corporate events from start to finish. . . Pre-event Preparation/Planning . . . .» Event website design. . . .» Invitee/attendee list management. . . .» FCPA and ITCO clearance. . . .» Ordering and shipping decorations and materials. . . On-site Coordination. . . .» Decorating and set-up. . . .» Greeting and registration. . . .» Tear-down

• 30 hours/week while attending school full time• Coordinated updates to and distribution of marketing collateral• Conducted competitive analysis and reported findings weekly• Production assistance