Rachel Mann Email & Phone Number

Houston, Texas, United States

Round Rock, TX

• Managed budget and led project management for all marketing activities across key markets for PRE-PEN® brand and delivered strategic integrated marketing campaigns that increased awareness, consideration, and purchase
• Managed market programs, strategic partnerships and expansion opportunities to elevate the brand
• Created, managed and tracked performance of e-mail marketing campaigns, as well as digital advertising campaigns across various platforms including Google Search & Display Network (Google AdWords), Facebook, and Twitter
• Managed all aspects of brand website (penallergytest.com) including design, content development, SEO, and analytics tracking and reporting (via Google Analytics)
• Coordinated launch of first ever national National Penicillin Allergy Day event (nationalpenicillinallergyday.com)
• Created eLearning course, including storyboarding and development of graphics, animations, and certification assessments via SCORM-authoring (utilizing Articulate Storyline) for deployment on LMS

Round Rock, TX

• Designed marketing materials in accordance to brand guidelines and regulatory requirements
• Developed and facilitated roll-out of incentives programs and contests for inside and outside sales and customer service teams to boost motivation and drive sales
• Established reporting for several key metrics including ROI, digital traffic/web analytics, and sales funnel development
• Managed tradeshow calendar and coordinated brand's participation in 4 major national trade shows and more than 20 regional events, and facilitated coordination of company's annual sales meeting in Mexico
• Managed content development for multiple company websites including brand homepage (alk.net/US), and supporting websites (extractopedia.com, fightthecauseofallergy.org) on various CMS including Drupal and WordPress

Houston, Texas

• Day-to-day Functions‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
• Project managed marketing campaigns across all business segments and regions start-to-finish — from determining messaging, directing content creation and establishing design criteria, to editing, coordinating approvals.
• Supervised team of 4 graphic designers
• Conducted quality assurance assessment and facilitated legal approval of all internal and external marketing materials prior to distribution/publication to ensure accuracy, efficacy of message and alignment with.
• Oversaw corporate brand identity refresh and spearheaded development, distribution and enforcement of new Corporate Branding Style Guide... Created new core brand style elements: logos, taglines, color palettes....
• 1 of 8 appointed to Web Team tasked with complete redesign and re-launch of corporate website... Project Manager of Projects page: kbr.com/projects... Wrote, revised, and continually updated content for multiple pages.

Houston, Texas

• Coordinated marketing collateral and native advertising requests for Oil&Gas, Downstream and Gas Monetization business units with strict adherence to budget and schedule parameters. Projects included:... Sales.
• Advertising and Media Planning... Developed media plans and managed advertising calendars for Oil&Gas, Downstream and Gas Mon Business Units... Negotiated contracts with publications and maintained budgets
• Event Coordination - Conferences, Tradeshows, Receptions, Parties, Dinners, Golf Tournaments, Seminars... Oversaw preparation and delivery of event materials (invitations, sponsorship deliverables, promo items.

Houston, Texas

• 30 hours/week while attending school full time
• Assisted with planning and coordination of corporate events from start to finish... Pre-event Preparation/Planning....» Event website design....» Invitee/attendee list management....» FCPA and ITCO clearance....».

Houston, Texas

• 30 hours/week while attending school full time
• Coordinated updates to and distribution of marketing collateral
• Conducted competitive analysis and reported findings weekly
• Production assistance