Radhika Chauhan Email & Phone Number

• Product manager of seven publishing divisions and agencies—Hachette Book Group USA, Hodder & Stoughton, John Murray Press, Octopus Publishing Group, Marvel, National Geographic Books, and Summersdale.• Responsible for maintaining targeted GM, net budget, purchase, and inventory for allocated publishing lines.• End-to-end management of international front list – curating, planning, pitching lead properties and deciding the best route-to-market.• Planning and creating bestsellers by providing clear direction and forward strategic plans for campaign strategy and retail promotion.• Recognising and implementing growth opportunities as part of product strategy. Working on project P&Ls to plan, execute, and meet targeted 3YP and budget goals.

• Building campaigns that tie in with the release of lead properties to maximise impact and ROI. Running AMS (Amazon Marketing Services) campaigns for lead properties.• Collaborating with the sales team to optimise the maximum return from lead properties, and identifying the same based on consumer buying trends.• Liaising with and managing expectations of senior management for meeting line-wise targets.• Curating and designing catalogues of international titles across genres for promotion.

Gurgaon, Haryana, India

POPxo is India’s first-of-its-kind digital media community for women. They produce content across themes such as wellness, beauty, health, fashion, and lifestyle. · Wrote feature stories and blogs for POPxo, across the themes of lifestyle, wellness, luxury, and fashion in a deadline-driven environment.· Studied web performance data through Google Analytics and contributed towards content strategies for increased growth using a combination of targeted content and SEO (Search Engine Optimization) best practices.· Conducted SEO keyword research and optimized existing site content for increased reach using WordPress CMS (Content Management System).· Collaborated with the POPxo Video and Content teams to localize content for regional audiences.

New Delhi

Italics is a marketing communications agency that creates digital marketing content and strategies for its clients. · Developed whitepapers, blogs, web copy, and other marketing collateral (B2B and B2C) for several accounts in the spaces of technology, education, finance, marketing, and business.· Worked with over 30 medium-to-large level accounts over a period of 10 months.· Collaborated on developing digital marketing strategies with project stakeholders, with a specific focus on SEO.· Managed relationships with multiple account representatives, was single-point-of-contact (POC) for content deliverables.

Bangalore

Tata Consultancy Services (TCS) is an IT consultancy firm that provides its clients with technical solutions. · Developed Rebates and Returns (RAR) reports for GSK with Hyperion Essbase. · Worked in the capacity of acting Team Lead for offshore team while coordinating operations with the onsite team.

Master Of Arts - Ma, Global Media Industries

Bachelor Of Technology (Btech), Electronics And Communication Engineering