Radhika Radhakrishnan Email & Phone Number

Teaneck, New Jersey, Us

Strategically involved in HCP portal release with enhanced UI/UX features and functionalities; operating within the US Patient Services division for a Life Sciences client.

Teaneck, New Jersey, Us

Critically involved in business solutioning discussions to understand & articulate business needs, problem statements and translate them into functional requirements as Features and Epics. Primary owner of the product backlog, create, maintain, and prioritize Features and Epics for each release; responsible for user story readiness for development, including clear business value and acceptance criteria.Responsible for creating and maintaining product design documentation, including diagrams, user workflows, mock-ups, vision boards, and implementation plans.

Teaneck, New Jersey, Us

Responsible for creating Business Requirement document (BRD) and Functional Requirement document, maintain the Requirement Traceability Matrix (RTM) to accomplish business objectives. Perform business process analysis, design, and implementing automated business solutions for clients in the Healthcare industry in the US market.

Teaneck, New Jersey, Us

Independently managed and handled the end-to-end Digital Marketing initiative at the Center for the Future of Work CFOW, owned by Cognizant. Directly worked with Cognizant’s leadership teams (VPs, C-Suite, and Executives) which enabled an opportunity to gain invaluable leadership lessons. Held responsibility for defining the (Thought-Leadership) Digital Marketing strategies for senior executives at the Center to increase their Digital footprint to spear-head Future of Work related thought-leadership content across various Digital marketing platforms as well as company owned channels.

New York, Ny, Us

•Hired to play a multi-faceted role with prime focus in digital account management and in expanding Social Data Listening & Analytics scope for a technology client. •Liaised between technology and business teams to understand client’s (IBM) 360 degree digital demand generation program to increase annual targets.•Envisioned innovative and result oriented digital marketing campaigns which drove 40% traffic to the client’s digital platforms across various business units. •Independently managed global marketing automation campaigns for IBM India brands like IBM MidMarket, IBM Software Group, IBM Global Technology Services. •Responsible for creating, managing, and delivering of required marketing campaign documents and collaterals. •Used IBM Unica tool for marketing campaigns to drive effective customer response and participation.

Mumbai, Maharashtra, In

•Involved in strategic business development activities for the Chennai, India branch to increase revenue in Digital Communication offerings. •Focused in scaling social data analysis packages to existing client’s network to boost the annual client revenue.•Established and evangelized social data analysis business models and pioneered the data analysis reporting framework within the organization. •Recognized for conceptualizing innovative social data monitoring strategies and implementing it with an integrated approach. •Developed and delivered successful social media pitch presentations to client’s senior stakeholder to win new business prospects.

Executive Program, Strategy And Leadership

Master Of Arts - Ma, Broadcast Communication

Bachelor'S Degree, Sociology