Mike Barrett Email & Phone Number

Maplewood, Nj, Us

New York, Ny & Cambridge, Ma

Designed, architected, and enabled transformative customer journeys for 30+ companies spanning 18 years of digital agency experience. Led and managed engineering teams, placing a strong emphasis on inclusivity, technology maturity, accountability, automation, continuous delivery, and metrics-based decisioning. Consistently delivered high-quality enterprise solutions, aligning strategy with data and engineering capabilities to ship features driving revenue outcomes for organizations.Key Accomplishments:• Managed 50+ team members as engineering lead on multiple initiatives, delivering outcomes and driving client revenues exceeding 100MM+.• Shaped organizational change at Fortune 500 companies, championing digital business transformation and building foundational capabilities to unlock technology strategy and drive agility and modernization.

New York City Metropolitan Area

Clients:Delta, Four Seasons, Ford, Marcel, Church & Dwight, Consumer ReportsCollaborated in the creation of a high-impact digital transformation roadmap and operating model that served as the centerpiece of a high-visibility (C-Suite) multi-year, 100MM+ modernization strategy spanning consumer and operations divisions.Key Accomplishments:• Conducted an in-depth organizational maturity assessment encompassing 75 data, engineering, experience, and product focus areas. This effort yielded 60 concrete enablers and 25 prioritized building blocks, providing immediate impetus to accelerate the transformation process. • Performed a comprehensive analysis of both business and technology gaps, identifying over 30 key capabilities and opportunity areas. These insights informed the planning of 12 strategic initiatives aimed at unlocking value-driven customer journeys and experiences.

New York City Metropolitan Area

Clients:Marriott, Delta, Marcel, TE Connectivity, Mercedes-Benz, 5/3 Bank, PNCUtilized product-centric methodologies that mapped business capabilities across 200+ actionable epics. Introduced a customer-focused service design strategy, harmonizing it with contemporary SAFE principles, enabling the shaping and prioritization of shovel-ready backlogs closely tied to crucial key performance indicators (KPIs). Managed both onsite and offshore developers, leveraging an extensive knowledge of target technologies and a proven track record in client-facing roles. Coordinated team efforts for comprehensive engagements with a diverse range of companies. Key Accomplishments: • Guided and oversaw the transition of a robust global engineering team of 75+ members into a fully remote-work model during the pandemic. Balanced business priorities and accelerated project deliveries without compromising team work-life equilibrium.• Ensured cross-geography collaboration, forging vital connections with client leads and fostering a culture of growth and teamwork across data, engineering, product, and experience practices to drive transformative initiatives.• Led and directed teams that shipped critical workplace features pivotal in safeguarding 2,000+ jobs during COVID-19. Released monthly capabilities to better connect 100,000 employees across 50+ agencies within Publicis Groupe, enabling employee growth and business intelligence opportunities.

New York City Metropolitan Area

Clients:Marriott, Delta, Four Seasons, Marcel, Church & Dwight, Google, Mercedes-BenzRevolutionized big data operations by implementing a state-of-the-art Lake House architecture, addressing platform issues while aligning with enterprise cloud standards and optimizing the separation of OLAP and OLTP use cases. Designed multiple Customer Data Platform (CDP) and Data Lake architectures, connecting enterprise platforms and empowering utilization of comprehensive Customer 360 data to enhance customer lifetime value, personalized experiences, and drive repeat business.Key Accomplishments:• Unlocked projected revenue increases exceeding 60MM+ by identifying 18 key opportunity areas to drive customer acquisition, repeat bookings, improved conversion rates, and revenue growth. Using data-driven hypotheses, formulated seven high-priority use cases and a well-prioritized backlog aligned to core business objectives.• Developed cutting-edge eventing architecture to facilitate near-real-time hotel revenue optimizations, accommodating 10x property growth and driving a substantial boost in core enterprise revenue.• Created an AI-backed business intelligence engine with team fingerprinting, talent casting, and pitch support, delivering multiple new-business wins across industries.

New York City Metropolitan Area

Clients:Marcel, Google, Mercedes-Benz, 5/3 Bank, Education Corporation of America, UN Women/HeForSheLed transformation of DevSecOps practices to align seamlessly with industry and cloud standards, focusing on infra-as-code, CI/CD automation, governance, security, and SDLC tooling, resulting in accelerated time-to-market and deployment capabilities. Drove modernization of engineering operations through process and technology maturity, enabling teams to expedite the delivery of value while maintaining high-quality standards. Key Accomplishments:• Balanced and prioritized feature delivery, while realizing a 50% increase in measurable efficiency and performance across key engineering metrics.• Executed multiple in-depth technology capability assessments, culminating in the formulation of comprehensive data and engineering quality strategies put into practice.

New York City Metropolitan Area

Clients:Marcel, TE Connectivity, Mercedes-Benz, Ford, 5/3 Bank, PNC, Pearson, Education Corporation of America, UN Women/HeForShe, Uniqlo, Columbia Sportswear, Dow JonesArchitected highly-available, responsive content and product sites backed by real-time APIs, management systems, and enterprise marketing integrations. Developed global, multilingual, full-stack experiences through implementation of backend services, editorial design/interfaces, while establishing best-practice software development lifecycle processes.Key Accomplishments:• Redesigned and shipped 20+ TLDs, enhancing international user engagement and brand visibility while maintaining ability to withstand traffic spikes in the millions, as validated through rigorous performance testing and real-world load simulations.• Spearheaded 10+ AEM/Sitecore projects modernizing organizational marketing capabilities backed by data-driven customer analytics, personalization, and BI dashboards.• Integrated 10+ enterprise ecommerce systems via transactional batch orchestration, enhancing business process efficiency and underlying Dow Jones' transformational federated paywall capability.

New York City Metropolitan Area

Clients:Marcel, Condé Nast, Mercedes-Benz, Smart USA, Ford Motor Company, Spotify, Ralcorp/Post Cereals, McDonald’s UK, XM Radio, Morgan Stanley Smith Barney, Victoria’s SecretDelivered next-generation customer experiences across web, mobile, and desktop apps using full-stack Node.js, Spring/J2EE, .NET MVC, and native-code projects. Elevated user experiences and enhanced system performance while incorporating cutting-edge technology, modular design, and agile development processes.Key Accomplishments:• Reverse-engineered a black-box architecture for a platform migration, ensuring a smooth transition and maintaining one-to-one system integrity at launch.• Connected various data sources, including relational, NoSQL, object mapped, APIs, streams, and enterprise connections to maximize data accessibility throughout customer journeys.• Engineered a robust orchestration and publishing platform utilizing atomic design to support 13 sites, while enabling redesigned user experiences to ship at a once-per-month cadence with proven quality.• Created standalone and complimentary app experiences across iOS, android, and desktop for 5 brands, leveraging device capabilities and unifying cross-platform experiences driven by APIs and experience design systems.

New York City Metropolitan Area

Prior to renaming as Sapient Razorfish and eventually Publicis Sapient, my varied engagements at Razorfish span technologies, project types, and team makeups. As Technical Lead on several projects, I was responsible for managing development teams, and working with colleagues in design, user experience, and delivery to ensure on-time completion of quality projects.

New York City Metropolitan Area

New York City Metropolitan Area

Boston, Massachusetts, United States

Cambridge, Massachusetts, United States

Customization of WordPress platform to create a fundraising site to aid in the recovery process of a cancer patient. Responsibilities included creating a custom theme and plugin to add email-a-friend functionality, PayPal integration, and other WordPress customizations. Coding done in PHP, CSS/XHTMLKey Accomplishments:• Raised awareness and over $1000 for cancer recovery and medical bills.

Cambridge, Massachusetts, United States

As part of the Context Aware Computing group working on SmartHome IoT technologies, designed, assembled, and deployed smart kitchen devices for ongoing research studies. Created a centralized data collection board controlling the interface between high-level software and an array of microcontroller circuits and environmental sensors. Interfaced with visual feedback circuits used to communicate with the user and provide contextual feedback on kitchen tasks.Responsibilities included design of the central data board to create an extensible, yet simple system, and design of smart light circuits to dynamically change lighting in a room.The system consisted of microcontroller circuits, with code written in C.Key Accomplishments:•Fabrication of IoT smart-lights installed in test kitchen environment to simulate contextual prep, cooking, and clean-up operations with over 25 research subjects.

Alexandria, Virginia, United States

Working with the Advanced Distributed Learning group, performed maintenance and modification of a 200+ source-file tool used to package information for deployment in electronic learning systems. Responsibilities included bug fixes and adding functionality to the GUI, including changes to the XML data model. Development in Java, XML.Designed a solution for a major issue preventing the delivery of learning content in a distributed system. The proposed workaround used SOAP and lightweight HTML/JavaScript wrappers to circumvent cross-domain scripting issues present in the architecture.Key Accomplishments:• Helped design the early stages of a massive distributed content repository system. Consisted of early-stage requirements and functionality assessments.

Cambridge, Massachusetts, United States

As researcher working with the Education Arcade group, designed and implemented a location-based, augmented-reality, mobile game for handheld PCs. Utilizing an 802.11 network for real-time positioning, the game dynamically changed as the players moved through both time and their physical environment.Responsibilities included user interface implementation, back-end API integration, wireless/infrared communication interface, and design of the back-end data model.The code primarily consisted of C# (using the .NET Compact Framework), as well as DLLs written in C++ to interface with the low level communications hardware.Key Accomplishments:• Live installation running at the Museum of Science for a two weekend special event

St Petersburg, Florida, United States

Created a number of front-end database applications for various purposes, including a Comprehensive Inventory Program, Price List Maintenance, and a Shipping Auditing System.Development focused on Visual Basic implementation within Microsoft Access, including data management/manipulation, authorization-based security, GUI design, and SQL.Key Accomplishments:• Saved thousands of dollars per year in overbills via airbill invoice analysis.