Rae Ann Fisch Email & Phone Number

Memphis, Tennessee, United States

Greater Memphis Area

We're B2B marketing specialists focused on the project needs of marketing leaders and their teams. We're the combination of talent, Fortune 1,000 experience, and tenacious service you've been looking for. We're brand-centered and results-focused. We work collaboratively with in-house teams and agency partners. At Oden, every project gets the same level of care and attention, no matter its size. Every job gets a senior-level talent--experienced, strategic thinkers and award-winning creatives who will be with you from kickoff until the project's end.

Kansas City, Missouri

Provided freelance services to Wirestream, a collaborative digital agency with capabilities including digital strategy, website and application development, design, marketing technology expertise, and consultation.Responsibilities included: - Nurturing existing client relationships; identifying and developing new relationships with prospective agency partners and clients. - Crafting and proofreading proposals, presentations, and documentation for content accuracy. - Providing QA support prior to website launches.

Kansas City, Missouri Area

Established operational, communication and marketing processes and structure for Catalyst, a new startup agency in Kansas City.Oversaw all digital, sales and strategic marketing direction and plans for the agency, including the marketing plan, email strategy and website launch for InFuse, a new brand and inline circuit breaker product.Clients included both profit and nonprofit companies and startups, including: - Rhythm Engineering - InFuse - Thrive by Business Instruments (SaaS)

Provided digital strategy services to Account Management and PR teams and clients including supervising the Discovery/Define/Development phases and coordinating with all digital teams (user experience, developers, SEO, analytics, systems engineer, etc.).Supervised site definitions and redesigns for multiple Cargill Turkey brands (Shady Brook Farms, Honeysuckle White, Castle Wood Reserve), Cargill Red Meat, and ITC Holdings.Performed website and digital audits for new business presentations and client research.Experience in digital marketing with the following clients: - Blue Bunny Ice Cream - Daisy Brand Cottage Cheese - Cargill - ITC Holdings

Oversaw assistant account managers, account managers, account supervisors, etc., with the management of numerous digital projects and advertising campaigns for multiple clients.Led digital and traditional campaigns consisting of TV, print, in-store, social media, display, innovative technology, and mobile rewards programs.Career highlights at Barkley included: - Supervising campaigns for Wells Enterprise brands (Blue Bunny, Cadbury Ice Cream Bars by Blue Bunny, Yoplait Frozen Yogurt, 2nd Street Creamery, Weight Watchers Ice Cream). - Coordinating with multiple agencies for Daisy Brand Cottage Cheese and maintained upward brand growth despite being in a declining category. - Managing brand strategy, innovation and development for a new Shelter Insurance online brand and product.Experience in traditional and digital marketing with the following clients: - Blue Bunny Ice Cream - Daisy Brand Cottage Cheese - Orchard Valley Harvest - Earth’s Best Organic - Shelter Insurance - Weight Watchers International - DeLaval Cleaning Solutions - Tetra Pak

Kansas City, Missouri Area

Oversaw assistant account managers with the management of numerous digital projects for multiple clients.Participated in new business pitches to various clients – both existing and new.Presented digital concepts and strategies to clients.Oversaw communication between internal VML departments (project management, user experience, creative, development, social media, mobile, online media, quality assurance, analytics, SEO) and clients.Worked in conjunction with VML offices in North America and Europe and with various other WPP agencies.Career highlights at VML included supervising: - Launch of www.Sperian.com (now www.honeywellsafety.com), including global site consolidation, centralized CMS platform recommendation and implementation, content migration planning and implementation, hosting, visual site design, SEO, analytics and global translation process. - Strategic guidance and creative development of the Financial Education section of the Capital One web site, including user experience, wireframes, usability testing, tools and site design. - Strategic and creative exploration of existing products for the credit card section of www.capitalone.com. - New campaign featuring Sheryl Crowe for Tom’s of Maine, including photo/video shoot, packaging, print, social media, email and trade show/event marketing. - A/B testing of user purchase process and content for the HughesNet.com website.Experience in digital marketing with the following clients: - SAP - Sperian Protection/Honeywell Safety - Capital One - Hughes - Tom’s of Maine

Coordinated multiple retail, online, and event projects for Microsoft.Presented campaign concepts and strategies to clients.Oversaw communication between internal Momentum departments (Creative, Interactive, Compliance, Accounting) and internal client departments (New Media; Global Marketing; Legal; Brand, Product and Channel teams).Worked in conjunction with Momentum offices in Europe and Asia and with various other IPG agencies.Career highlights at Momentum included supervising: - The creation and implementation of the Xbox LIVE tournament work and processes. - The event management and production for multiple on-site Xbox LIVE tournament events, including Pac Man World Championships in New York; Gears of War in Prague, Czech Republic; and Nissan Sentra SE-R Forza Motorsport 2 Challenge in Los Angeles. - New retail brand and strategy messaging for Windows Mobile. - Content creation and updates for a brand-agnostic online safety website for Microsoft.Experience in consumer retail and online marketing, promotions, and sponsorships with the following clients: - Microsoft Xbox LIVE - Microsoft Windows Mobile - Microsoft Trustworthy Computing

Coordinated multiple advertising, promotional and online projects for multiple clients.Participated in numerous new business presentations to existing and potential clients.Presented and oversaw campaign concepts, strategies and branding to clients.Career highlights at Simantel included supervising: - The launch of ACERT Technology, the largest R&D investment at Caterpillar, for the off-road market. - The Caterpillar Industrial Engines exhibit and ACERT Technology at BAUMA, the largest construction tradeshow in the world in 2004. - The conception, development and implementation of all Caterpillar exhibits at CONEXPO, the largest North American construction tradeshow in 2005. - The Caterpillar Strategic Summit 2006 for both dealers and suppliers, two week-long meetings with attendees from around the world to discuss the new enterprise strategy for Caterpillar. - The launch of the new Cat M-Series Motor Grader.Experience in business-to-business and consumer advertising with the following clients: - Caterpillar Inc. - Greater Peoria Regional Airport - W. R. Meadows

Coordinated multiple advertising and promotional projects for multiple clients, including setting timelines and production schedules, billing, organizing external and internal meetings and resources, writing reports and monitoring quality control at each stage while keeping in daily contact with clients.Participated in numerous new business presentations to potential clients.Presented campaign concepts and strategies to clients.Career highlights at Adamson included: - Managing concepting, creation and production of various new birth announcements and other cards for Growing Family. - Overseeing marketing for five Hardee’s markets in the Midwest, including company and franchisee stores. - Supervising local and POP marketing during the Hardee’s “Revolution” (menu reorganization). - Handling a Lion’s Choice fast food campaign for the Illinois market which increased sales 45%. - Developing strategies for one of the largest grossing OmniMax movie at the St. Louis Science Center.Experience in business-to-business and consumer advertising with the following clients: - Hardee’s Food Systems - Growing Family - Lion’s Choice Roast Beef Restaurants - KV Pharmaceutical Company - The ROHO Group – Medical Division and Transportation Division - Microsoft - St. Louis Science Center