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Rafael Macias Email & Phone Number
Director de Estrategia Comercial y Promociones
at
Banamex
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Director de Estrategia Comercial y Promociones
Location
Miguel Hidalgo, Mexico City, Mexico
Company size
Who is Rafael Macias? Overview
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Quick answer
Rafael Macias is listed as Director de Estrategia Comercial y Promociones at Banamex, a company with 19605 employees, based in Miguel Hidalgo, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Rafael Macias.
Rafael Macias previously worked as Head of industry at Google and Industry Manager at Google. Rafael Macias holds Maestría, Mercadotecnia from Universidad Anahuac.
Company email context
Email format at Banamex
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Banamex
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Profile bio
About Rafael Macias
I am Rafa Macias, a professional with more than 17 years of experience in business development. I have a proven track record of success in creating and implementing consultative sales and digital marketing strategies that help businesses achieve their goals.I am an expert in data analysis and insights, and I use this information to make strategic decisions that drive business growth. I am also a skilled negotiator and have closed business agreements and strategic alliances with leading companies in their industry.I am a natural leader and have a track record of developing high-performing teams. I am also an effective communicator and am comfortable interacting with clients, partners and teams.
Current workplace
Rafael Macias's current company
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Banamex
8 roles
Rafael Macias work experience
A career timeline built from the work history available for this profile.
Head Of Industry
Responsabilities:- Increase Revenue Growth by driving Digital Transformation in the Retail Sector- Develop & Execute innovative digital and omnichannel marketing strategies for major retailers across Mexico, fostering successful digital transformations and driving significant revenue growth and client expansion by leveraging Strategic Leadership- Key.
Industry Manager
Responsibilities: - Develop consulting sales and digital marketing strategies with trend analysis and first party data (1PD) impacting business objectives and customer KPIs throughout the conversion funnel.- Increase revenue, through implementing Marketing Campaings through platforms & strategies such as: SEM, YouTube, and DV360, optimizing through Google.
Dec 2016 - Jun 2024
Account Executive Tech/Telco & Retail
Responsibilities:- Develop and present media plans, focused on increasing or improving the KPIs proposed by clients such as: Lead Generation, Online Sales Increase, omnichannel strategies and reach and frequency strategies, all this taking care of relevant metrics towards business efficiency such as: CPC, CTR, CPC, CPL, Impression Share.- Respond to the.
Oct 2014 - Nov 2016
Brand Account Executive
Responsibilities:- Develop the portfolio of strategic accounts (highest revenue) in different verticals: CPG (Unilever, Nestlé, P&G, Pepsi, Coca Cola), Technology (Microsoft, Samsung), Finance (American Express), Retail (Sears, Sanborns), Automotive (General Motors).- Manage the Sales CRM with pitches & opportunities towards our clients, taking care of.
Jul 2013 - Oct 2014
Product Marketing Manager
Responsibilities:- Evaluate, plan, and approve media and marketing campaign budgets for each product (Over $7M USD ATL & BTL). - Generate market demand for the different business lines, based on a strategy with 3 pillars: Promotions, discounts, and media campaigns.- Forecast units according to objectives, planning and execution of multiple launches and.
Dec 2010 - Jul 2013
Operations Analyst
Responsibilities:- Negotiate the purchase with local distributors of Consumer Packaged Products (FPP) in Mexico, and the transportation and logistics model (FOB) after the importation of products.- Supervise production through inventory analysis in the United States warehouse. Monitor common metrics such as: Stock Out or Over Stock, days of inventory and.
Oct 2007 - Nov 2010
Junior Account Executive
Responsibilities:- Generate editorial content focused on the SEAT automotive brand.- Generate sports editorial content for Mexican racing driver Michel Jourdain Jr. competing in the WTCC Championship.- Manage relationships with specialized media and journalists, seeking to increase messages through press releases.Achievements:- I negotiated and received.
Jan 2007 - Oct 2007
2 education records
Rafael Macias education
Maestría, Mercadotecnia
Licenciatura, Ingenieria Industrial
FAQ
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Quick answers generated from the profile data available on this page.
What company does Rafael Macias work for?
Rafael Macias works for Banamex.
What is Rafael Macias's role at Banamex?
Rafael Macias is listed as Director de Estrategia Comercial y Promociones at Banamex.
Where is Rafael Macias based?
Rafael Macias is based in Miguel Hidalgo, Mexico City, Mexico while working with Banamex.
What companies has Rafael Macias worked for?
Rafael Macias has worked for Banamex, Google, Microsoft, and Gricorp Comunicacion.
How can I contact Rafael Macias?
You can use AeroLeads to view verified contact signals for Rafael Macias at Banamex, including work email, phone, and LinkedIn data when available.
What schools did Rafael Macias attend?
Rafael Macias holds Maestría, Mercadotecnia from Universidad Anahuac.
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