Rafael López

Rafael López Email and Phone Number

Brand Director - Football - Asia Pacific and Latin America (APLA) @ Nike
Portland, OR, US
Rafael López's Location
Portland, Oregon Metropolitan Area, United States
Rafael López's Contact Details

Rafael López personal email

n/a
About Rafael López

Rafael López is a Brand Director - Football - Asia Pacific and Latin America (APLA) at Nike. He possess expertise in marketing deportivo, brand activation, social media, oratoria, public speaking and 23 more skills. He is proficient in Portugués and English.

Rafael López's Current Company Details
Nike

Nike

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Brand Director - Football - Asia Pacific and Latin America (APLA)
Portland, OR, US
Website:
nike.com
Employees:
88277
Rafael López Work Experience Details
  • Nike
    Brand Director - Football - Asia Pacific And Latin America (Apla)
    Nike
    Portland, Or, Us
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  • Nike
    Head Of Men'S Brand Football - Asia Pacific & Latin America (Apla)
    Nike May 2024 - Present
    Beaverton, Oregon, United States
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  • Nike
    Consumer Direct Marketing Manager - North America - Basketball
    Nike Nov 2023 - May 2024
    Beaverton, Oregon, United States
    - Leading the strategy of the most recent basketball signature shoe launch, Book 1, for athlete David Booker.
 The product was sold out in North America in less than 24h.- Co-created, in partnership with Amazon Prime, the first Global premier for Giannis Antetokounmpo for his new documentary ‘The Marvelous Journey’ and amplified this moment IRL for the entire world.- Leading and executing the NBA ASW ’24 marketing plans + athlete integrations (Ex- Victor Wemby).
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  • Nike
    Global Brand Manager - Football
    Nike Dec 2021 - Nov 2023
    Beaverton, Oregon, United States
    - Co-led SP24 Phantom launch campaign and the athlete strategy tied with this product franchise.- Led HO23 global campaign + new Tiempo launch & the positioning of the product. Drove the end to end marketing strategy for the HO23 season.- Led SU24 season focused on National Kits for Eurocup 24, Copa 24 + Tiempo 30th Anniversary.- Led the marketing plans (strategy and execution) for Mercurial 25th Anniversary.- Led the brand plan at all levels for the main footwear collection ‘Generation Pack’ for the World Cup '22, partnering across all functions (CDM/Creative/Merch/SM/Comms/Geos). - Built the journeys for our icon athletes related to the WC brand plan. - Supported and developed the vision and future strategy for Nike F.C.- Supported content creation with athletes & innovation - Phantom GX.
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  • Nike
    Brand Specialist - North America - Nike Kids
    Nike Mar 2019 - Dec 2021
    Beaverton, Oregon, U.S.A.
    - Executed end to end digital content (Objective / Vision / Opportunity / Strategy / Tactics / Assets) for our Nike channels (Nike app, Lead page, etc) and content channels such as Youtube. Partnered with internal cross functional teams & agencies.- Developed the brief & the seasonal consumer journey for each season of our category. Coordinated with X-cat functions to create excellent product journeys (IRM/Digital/Kids).- Drove the marketing plan for the key category product of the season. I.e: AIR - NSW SP20 andled key moments including the entire product strategy for critical category moments.Ie: NBA All Star Weekend in Chicago & Vidcon in Los Angeles.
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  • Nike
    Global Brand Seasonal Project Coordinator -Running
    Nike Oct 2017 - May 2019
    Beaverton, Oregon
    - Developed a key global project for Hood to Coast. Activated the global brand with partnerships, collaborating with different geographies (NA, APLA ) and territories such as Japan/Tokyo.- Created a Marketing strategic plan with all components: product, athletes and storytelling.- Developed the strategic plan for social media content. 5.3M viewers around the world, one of the highest number of views ever on @Nikerunning - IG.- Supported Nike running campaigns with our different franchises. Strategy content, message, vision, proposition, objectives and consumer take away.
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  • Nike
    Sales Associate - North America - Pro Athlete
    Nike Nov 2016 - Oct 2017
    Beaverton, Oregon
    - Played an integral role at Nike reaching YTD sales record of $121M; company’s highest grossing retail space in sales history.- Led huddles to educate athletes about different Nike products and supported EKINS. Running & soccer product specialist.- Received award “Make it Personal” which is given to the athlete who has the best consumer insights.
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  • Mktg
    Freelance - Sport Events
    Mktg May 2017 - Oct 2017
    Portland, Oregon Area
    Nike Ambassador- Executed different events across categories connecting Nike product, innovation, and storytelling with our consumers in different sports.
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  • Colegio Internacional Pinosierra
    Athletic Director
    Colegio Internacional Pinosierra Sep 2009 - Oct 2016
    Tres Cantos, Madrid, Spain
    - Developed Sports Organization- Team Leadership (5 employees under supervision)- Sport Events Production: > Sponsorship > Communication Plans (Social Media / Press Conferences / Newsletters) > Event Management - ROS > Public Relations > Clinics pro-am with Olympic athletes
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  • Always Forward
    Sports Project Manager
    Always Forward Jan 2016 - Sep 2016
    Spain
    Project Manager "Always Forward", with the elite triathlete Virginia Berasategui.- Developed strong relationships with different sponsors to raise funds for the foundation "Always Ahead". This foundation works against the disease ALS.- Led the sport project, managed press conferences, communications, brand activations and marketing.
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  • U.C. Sampdoria
    Marketing Assistant
    U.C. Sampdoria Jan 2016 - Apr 2016
    U.C. Sampdoria
    Worked on the preparation of Calcio match (Italian national soccer league) in communication and marketing departments.
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  • Safesport Id
    Marketing - Brand Activation
    Safesport Id Nov 2014 - Jan 2016
    España
  • Forevent
    Marketing Coordinator
    Forevent May 2015 - Sep 2015
    España
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Rafael López Skills

Marketing Deportivo Brand Activation Social Media Oratoria Public Speaking Sports Nutrition Sports Industry Sports Estrategia Empresarial Sporting Goods Entrenador Sponshorship Activation English Sports Coaching Performance Enhancement Inteligencia Empresarial Marketing Physical Education Deportes Marketing En Internet Business Strategy Teamwork Trabajo En Equipo Works Well In A Team Brand Management Sports Marketing Redes Sociales Sports Management

Rafael López Education Details

Frequently Asked Questions about Rafael López

What company does Rafael López work for?

Rafael López works for Nike

What is Rafael López's role at the current company?

Rafael López's current role is Brand Director - Football - Asia Pacific and Latin America (APLA).

What is Rafael López's email address?

Rafael López's email address is ra****@****ike.com

What schools did Rafael López attend?

Rafael López attended Escuela Universitaria Real Madrid Universidad Europea, University Of California, Irvine, Universidad Alfonso X El Sabio.

What skills is Rafael López known for?

Rafael López has skills like Marketing Deportivo, Brand Activation, Social Media, Oratoria, Public Speaking, Sports Nutrition, Sports Industry, Sports, Estrategia Empresarial, Sporting Goods, Entrenador, Sponshorship Activation.

Who are Rafael López's colleagues?

Rafael López's colleagues are Taza Moataz, Nicholas Feulner, Philip Tan Ruizhi, 岩温满, Tim K., Brian Sunada, Eric Ma.

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