Rafael Serafim Email & Phone Number

São Paulo, Brasil

São Paulo Area, Brazil

Responsável pela gestão de grandes contas e planejamento de vendas de acessórios de telefonia para o mercado varejista. Prospectar novos clientes, negociar contratos, elaborar propostas comercias, definir estratégias de introdução de novos produtos. Planejar e acompanhar os indicadores e metas. Mapear curva abc, acompanhar sell in e sell out, formular campanha de vendas, elaborar e realizar treinamentos.

São Paulo E Região, Brasil

I develop sales strategies that can take the company to the largest retailers in the market such as Walmart and Pão de Açúcar Group. Also I am actively participating in the expansion of the mix of products company, this allowed me to participate in many of the largest global retail events in recent years such as:- Intel Retail Executive Conference – 2014- HK Eletronics Fair – Hong Kong 2014- Global Sources – Hong Kong 2014- MWB – Mobile Word Congress – Barcelona 2014- CES – Consumer Eletronics Show – Las Vegas 2013

São Paulo E Região, Brasil

I helped to take the company to third place in computer sales ranking in the Brazilian market between local manufacturers and increase by more than R$ 20 million monthly invoicing.I was responsible for building new opportunities within the national retail, plan and execute the introduction of new products on the market. My suggestions of marketing strategies resulted in good contracts and a loyal customer base.I love exploring the potential of great professionals, I was pleased to do this by recruiting new sales representatives throughout Brazil. In addition to managing your goals and objectives.I was directly responsible for strategies at point of sale, including the management of a national team of developers, sales campaigns, supply, competition analysis and constant monitoring indicators and competition.Allied to external factors, was connected directly to the development of internal campaigns and partnerships with suppliers in order to boost sales.

São Paulo E Região, Brasil

My goal was to support the regional managers of sales representatives,developing reports and process control for the entire chain of sales and product mix.Build clear indicators of success to measure the impact of actions at point of sale, in addition to providing seasonal issues and increase the accuracy of the forecast process.I managed sales campaigns, introducing new pricing policies and discounts that aimed significant results.Contributes deeply to open new doors within the large retailers in the country for the Megaware products.

São Paulo E Região, Brasil

Understand how direct contact with the selling point influenced in my career.Being responsible for all department training for Symantec products, developed new strategies and approaches to improve the performance of teams of field promoters. This translates in introducing internal incentive campaigns, creation of merchandising materials and other support materials to teams.Innovative initiatives such as the introduction of e-learning concepts in training promoters, together with other projects already mentioned, resulted in a dramatic reduction of over 45% in training expenses and an increase of more than 13% above the target in sales performance designed

São Paulo E Região, Brasil

Direct management of the team of promoters for large companies such as Semp Toshiba.My direct involvement with sell-out strategies, helped me develop product management skills and monitoring competitors, promoting increases in the share of shelf.Being directly responsible for more than 450 points of sale and 85 people, from many different levels, it was possible to develop skills manage budget, indicators analysis, people management and relationship marketing, improving my vision of strategy execution processes.As a result of all this work, we got the lead in the largest computer retailer in the country on the occasion, the bread and Sugar Group for 6 consecutive months.

Mba Em Gestão Comercial, Gestão

Gestão Comercial Estratégica

Língua Inglesa, Idiomas

Marketing, Administração E Negócios