· Spearheaded the redesign of the flagship website, achieving a 31% boost in user engagement and a 25% increase in lead generation.· Executed advanced SEO strategies that led to a 44% surge in website traffic, securing top search engine rankings for critical keywords.· Developed and integrated bespoke WordPress themes and plugins, significantly enhancing site functionality for over 100,000 monthly visitors.· Streamlined content management processes through WP-CLI, resulting in an average weekly time savings of 10 hours for the maintenance team.· Led a cross-functional initiative to enhance mobile responsiveness, improving mobile user retention by 50%.· Designed and implemented a secure, scalable e-commerce platform within WordPress, facilitating a 300% increase in online sales within one year.

· Delivered development and consulting services for a high-profile WooCommerce eCommerce client, collaborating with product and engineering teams to implement 5 innovative features.· Created and maintained a suite of 15 custom plugins for a high-traffic WooCommerce Subscriptions site, generating over $5 million in annual revenue, including API integrations, custom reporting, store credit systems, and loyalty programs.· Integrated a bespoke Looker API for a healthcare WordPress client, enabling real-time availability of walk-in appointments for an estimated 1,000 users monthly.· Developed a custom integration between HubSpot, IDology, and Persona to streamline identity verification for lead form submissions, facilitating pre-approval for credit for 500+ clients.· Partnered with marketing and design teams to rebuild 10 web pages as part of a comprehensive design overhaul, improving site aesthetics and functionality.· Consulted with C-suite executives and internal security teams during a DDOS ransom attack, contributing to effective mitigation strategies that safeguarded over 100,000 users.· Engineered 3 custom eCommerce applications and integrated 5 third-party payment processors and CRMs to optimize transaction processes.

· Led the comprehensive redevelopment of a prominent travel agency website, achieving a 40% reduction in page load times to enhance user experience.· Implemented a robust site-wide SEO strategy that resulted in a 70% increase in organic traffic within six months, driving higher visibility and engagement.· Collaborated with a cross-functional team to decrease website downtime by 98%, ensuring consistent accessibility for users and improving service reliability.· Strengthened website security measures, successfully preventing over 300 potential breaches and protecting sensitive user information.· Optimized WordPress management processes, leading to a 15% decrease in operational costs through the strategic use of WP-CLI for efficient site maintenance.

· Enhanced website performance for a diverse portfolio of small business clients, leading to an average increase of 20% in monthly leads.· Successfully delivered custom WordPress website builds for over 10 clients, consistently meeting tight deadlines and surpassing performance benchmarks.· Upgraded site accessibility to meet WCAG 2.2 Level AA standards, broadening client reach and promoting inclusivity for various user demographics.· Established comprehensive tracking systems utilizing Google Analytics, facilitating data-driven decision-making for effective web marketing strategies.