Heading the strategy and growth of the Data&Tech Hub, comprising the areas of Data Intelligence, CRM, SEO, Inbound, CRO and Solutions.

• Migration of the big data architecture to the Microsoft Azure cloud, which has already generated savings of 30% in relation to the costs of the internalized infrastructure;• Implementation of the “Data LakeHouse” model, through blob storages, SQL pools to deploy, and AirFlow + DbT as orchestrators;• With this model, it was possible to implement workflows and pipelines integrated to legacy systems, bringing data with a maximum delay of 5 minutes between source and destination;• Development and training of the corporate data science team, to implement cluster learning and prediction machine learning models;• Data Driven culture evangelist;

• Implementation of Power BI as a corporate data viewer, which centralized all reports and dashboards in a single platform, standardizing and facilitating access to information by all brands in the group;• Unification of customer data from the 2 different CRM systems of the group's brands in a single cloud repository, which generated greater understanding of the customer's journey and their transitions between brands;• Implementation of the Salesforce Marketing Cloud tool for all brands in the group, which facilitated the management of email / sms marketing campaigns, in addition to the construction of automated journeys;• Through it, we were able to automate the process of creating customer mailings for internal actions, such as bases for telephony assets, e-mail / sms and bases for sending direct mail via Correios;• Implementation of ChatBot for after sales service. Integrated with ERP / CRM / WMS / TMS data, the customer can solve simple problems such as order status, 2nd copy of the ticket, tracking, registration questions, directly through the bot, which has reduced up to 70% of the number of calls to the call center;

• Design and implementation of the company's Client Relationship Journey, with the design of prospecting, activation and customer retention journeys, which generated recovery rates of 12% and churn rates below 4%;• Implementation of Google Tag Manager on all brand sites, centralizing the management of partner tags for the team, thus avoiding maintenance by I.T. directly in the source code of the page;• Creation of the Business Intelligence area, developing reports and dashboards in QlikView and Power BI, which enabled the evolution of the company that was taken by reports in Excel;

• Implementation of SEO (Search Engine Optimization) project, which generated an increase of 3 points in the organic ranking of the company's virtual store;• Optimization of Google / Bing Ads campaigns, using XP method to reduce costs and increase ROI;• Design, implementation and management of the Salesforce Marketing Cloud platform for e-mail and sms shots, which allowed the creation of automated processes for marketing campaigns;• Administration of the e-Commerce platform (Ciashop);

• Routines for registering products, price and stock in the virtual store;• Implementation of Google ADS and Bing ADS tags for search ads;• Creation and maintenance of CPC / CPM sponsored advertisements;• Implementation of the Pingdom tool to monitor performance;• Implementation of the Hotjar tool to optimize traffic;

• Product registration routines, price and inventory update;• Take and edit product photos for registration on the website, with the creation of banners in Photoshop CS4 and creation of animations in Flash CS4;• Direct contact with customers for sales and after sales;• Direct contact with the Post Office to solve problems of delivery delays;