Rafael Grava Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

• Optimize marketing campaigns by comparing real-time campaign performance with internal benchmarks across 50+ past and ongoing titles, updating first-party KPIs using Excel.• Compile key takeaways from each title’s campaign to manage the “Learning’s Tracker” directory – presenting a report to the Paid Media team outlining recommendations to consistently align upcoming campaign media spending with company objectives.• Collaborate across the marketing department and with analytics SMEs to ensure unique media channel data needs, such as exclusive promotions and sponsorships, are captured; both have limited tracking capabilities compared to biddable channels.• Oversee pixel setup and implementation across all social and digital platforms utilizing regex on Google Tag Manager.

Miami, Florida, United States

• Investigated market needs to launch an e-commerce storefront, generating up to $80K in monthly revenue through rentals of the existing $40K worth of idle equipment and partnering with independent filmmakers.• Analyzed social media (Facebook, Instagram, Twitter, TikTok) KPIs across the music analytic tools Soundcharts and Chartmetrics to evaluate clients and determine potential partnership viability, reporting directly to the CEO.• Independently secured 5 distinguished artists with a combined monthly Spotify listener count of over 3.3M, generating over $10K in monthly revenue.• Managed client relationships across multiple mediums such as e-mail, weekly meetings with clients, and social media channels through the duration of the internship and subsequent semester.

Los Angeles, California, United States

• Developed an internal storage management system by introducing an automated visualization dashboard on Microsoft Excel, optimizing over 2TB of data to improve operational efficiency.• Launched a personalized marketing campaign across social media channels to engage with prospective clients.

Bachelor'S Degree, Business Administration And Management, General

Joint Degree Program, Business In The Cinematic Arts