Rafael Meschiatti

Rafael Meschiatti Email and Phone Number

Senior Customer Success Manager @ Adobe
State of São Paulo, Brazil
Rafael Meschiatti's Location
São Paulo, São Paulo, Brazil, Brazil
Rafael Meschiatti's Contact Details

Rafael Meschiatti work email

Rafael Meschiatti personal email

About Rafael Meschiatti

I am an advertiser who believes in working for the very reason marketing exists: to make businesses more competitive and offerings more attractive to their audiences.My work focuses on translating clients' needs and motivations into strategies that offer competitive advantages for companies relying on consumer journey mapping with a digital-first approach. I can design precise differentiation strategies by understanding the value in customer focus, market conditions, demand fluctuations, and the company's competency system. I work on business modeling and go-to-market strategies for products and services based on data, all designed with customer experience at the solution's core. My professional journey is characterized by a capacity for critical analysis and understanding of the whole, which has always allowed me to offer a structured response that points not only to the consequences of problems but especially their causes.These characteristics and my education have led me from experiential marketing and communication to digital marketing and business strategy. SKILLS: • Human Insights • Consumer Behavior • Product Innovation • Market Research • Strategic Recommendations • Value Proposition • Data-driven strategy • Complex Problem Solving • Branding & Communication • Customer Journey • Service Design • Business Strategy • Digital Transformation • Team Management • Executive PresentationContacts: +55 11 97571 5765 rafael.meschiatti@daik.com.br

Rafael Meschiatti's Current Company Details
Adobe

Adobe

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Senior Customer Success Manager
State of São Paulo, Brazil
Website:
adobe.com
Employees:
40967
Rafael Meschiatti Work Experience Details
  • Adobe
    Senior Customer Success Manager
    Adobe
    State Of São Paulo, Brazil
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  • Espm Escola Superior De Propaganda E Marketing
    Professor Da Pós-Graduação Brands For The Future: Branding & Future Studies
    Espm Escola Superior De Propaganda E Marketing Mar 2024 - Present
    São Paulo, Brasil
    A transformação digital não é apenas sobre tecnologia: é sobre como tecnologias afetam pessoas no ambiente organizacional.Professor titular das disciplinas Transformação Digital, Human Technology Interaction e Propósito e Atitude de Marcas.Recebo como convidados para minhas aulas grandes profissionais de mercado como Domenico Massareto, Walter Longo, Perla Amabile e Fabio Costa.
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  • Daik - Strategy Design
    Founder & Project Director
    Daik - Strategy Design Jan 2021 - Present
    São Paulo, Brasil
    · Structured the consultancy focusing on three fronts: Strategy, innovation, and culture, to offer differentiation strategy as a competitive advantage, reformulating value proposition and positioning for national and multinational clients.· Reported directly to Marketing, Innovation, and Business areas' directors and C-levels, discussing business needs, scenario analysis, positioning, and growth pillars to support decision-making regarding communication, brand, competitive advantages… Show more · Structured the consultancy focusing on three fronts: Strategy, innovation, and culture, to offer differentiation strategy as a competitive advantage, reformulating value proposition and positioning for national and multinational clients.· Reported directly to Marketing, Innovation, and Business areas' directors and C-levels, discussing business needs, scenario analysis, positioning, and growth pillars to support decision-making regarding communication, brand, competitive advantages, business expansion, and innovation pipeline.· Some clients: Sony Pictures, Mapfre, Abbott, Mary Kay, Dell. Show less
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  • Driven.Cx
    Head Of Business Modeling
    Driven.Cx Oct 2019 - Dec 2020
    São Paulo, São Paulo, Brasil
    · Led the Business Modeling BU, offering services based on data analysis, trends, and market analysis for designing go-to-market strategies and digital transformation processes.· Interacted with Experience Design, Data Intelligence, Open Innovation, and Creative Lab teams.· Digital strategy projects, business model construction, channels, social media integration, and content generation.· Some clients: Kimberly-Clark, 3 Corações, Águia Branca, Banco Pátria.
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  • Try Consultoria E Pesquisas
    Experience & Business Solutions Manager
    Try Consultoria E Pesquisas Oct 2018 - Oct 2019
    São Paulo, São Paulo, Brasil
    · Engagement with senior marketing leadership of clients in a consultative approach; understanding business demands, objectives, and actions focused on UX, UI, market research, and consumer insights.· Some clients: Via Varejo, Avon, Bradesco, Heineken.
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  • Sapient Ag2
    Digital Strategist
    Sapient Ag2 Oct 2017 - Oct 2018
    São Paulo, São Paulo, Brasil
    · Digital business advisory core of the Publicis Group, in a full-service concept.· Engaged in projects to build a digital strategy, guiding business plans, and endorsing more assertive, coherent, and prosperous marketing, branding, and product development strategies/solutions.· Some clients: Toyota, Monsanto.
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  • Hercules
    Founder & Project Director
    Hercules Oct 2016 - Oct 2017
    São Paulo, São Paulo, Brasil
    · Conceptualization and startup of the company, structuring of service portfolio, and execution of projects in go-to-market strategy, market research, consumer insights, and trend curation, creative and innovation workshops.· Some clients: Hydronorth, Bayer, Votorantim.
  • Bardeo2 Comunicação Ltda.
    Head Of Key Accounts
    Bardeo2 Comunicação Ltda. Nov 2015 - Jul 2016
    São Paulo, São Paulo, Brasil
    · Management of high-value client group; involvement in the creation, planning, and management process of internal communication projects, focusing on employee engagement and corporate culture change.· Clients included: Comgás, ALPLA, Estadão and Ceva Logistics.
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  • Symbia Business Marketing
    Account Executive
    Symbia Business Marketing Jul 2013 - Nov 2015
    São Paulo, São Paulo, Brasil
    · Management of strategic clients, conducting market analyses, market research and brand activation action planning.· Analysis of market contexts and presentation of strategic alternatives aligned with business objectives.· Clients included: Cargill, Votorantim, Honeywell, Sherwin Williams, Lia Maria Aguiar Foundation, and Nestlé.
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  • V20
    Account Executive
    V20 Jan 2011 - Jul 2013
    Sao Paulo, Brasil
    · Creative planning of internal marketing actions, relationship campaigns, incentive campaigns, and live marketing.· Some clients: QIAGEN, Gafisa, Tenda, Alphaville Urbanismo, and WTorre.
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Rafael Meschiatti Skills

Marketing Marketing Digital Publicidade Creative Development Creative Strategy Microsoft Powerpoint Team Leadership Event Planning Customer Experience Corporate Events Digital Marketing Public Speaking

Rafael Meschiatti Education Details

Frequently Asked Questions about Rafael Meschiatti

What company does Rafael Meschiatti work for?

Rafael Meschiatti works for Adobe

What is Rafael Meschiatti's role at the current company?

Rafael Meschiatti's current role is Senior Customer Success Manager.

What is Rafael Meschiatti's email address?

Rafael Meschiatti's email address is rm****@****.com.br

What schools did Rafael Meschiatti attend?

Rafael Meschiatti attended Espm Escola Superior De Propaganda E Marketing, Puc-Rs, Universidade Anhembi Morumbi, Escola Superior De Propaganda E Marketing.

What skills is Rafael Meschiatti known for?

Rafael Meschiatti has skills like Marketing, Marketing Digital, Publicidade, Creative Development, Creative Strategy, Microsoft Powerpoint, Team Leadership, Event Planning, Customer Experience, Corporate Events, Digital Marketing, Public Speaking.

Who are Rafael Meschiatti's colleagues?

Rafael Meschiatti's colleagues are Kinjal Nikam, Ashley Plz, Mirela Budaes, Haya Haya, Paulo Calesco, Shubham Kambale, Angela Jorgensen.

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