Raffaella Verticchio Email & Phone Number

Milan, It

Vicenza, Veneto, Italia

Responsible for planning, implementing and overseeing marketing strategies for channel partners (more than 60 partners in Italy and 2 in Spain).Developing and increasing partner network in Italy and Spain

Milano, Italia

- Corporate Communication strategy definition and execution- Impresoft group brand positioning - Internal Communication - Marketing Automation management (Hubspot platform):o Content strategy o Lead generation campaign management o Marketing and Sales funnel management o Campaign's Performance Tracking and reporting- Event strategy, planning and organization

Milano

Strategic advisor for some key projects organized by private companies or supported by Institutional Stakeholders (Municipality of Milan). I was part of the steering committee in charge to set up the conferences end-to-end. My specific role was events coordinator and partners' relationship manager. Main projects managed: - STEM in the City (March- May 2018)- Milan Digital Week (January-March 2018) - StartupItalia! Open Summit (Nov-Dec 2017)

Milano, Italia

Marketing and communication planning and implementation for several Business Groups/Segments (Office, Tech Audiences, Partners, Education, Public Sector) and leading Microsoft Italy strategy for flagship events • Leading the Microsoft Italy strategy for b2b and executive events with full accountability for the P&L of the events in the portfolio based on a cost-recovery model o Reduced net cost of flagship conferences (like Futured Decoded and Microsoft Forum) by increasing sponsor/exhibitor profitability (80% of event costs covered by marketing revenues)o Managed sponsor recruitment with the responsibility of building sponsorship packages and event promotion/selling (more than 40 sponsors engaged for Microsoft Forum)o Launched an innovative format: digital event (live streaming) delivered by the physical event (venue) with a TV format and a dedicated agenda for online users. Impressive results in terms of streaming views and social reach (>120.000 live users for Future Decoded). o Responsible for the selection, development and ongoing optimization of event technologies, including registration systems/vendors, lead tracking methods, onsite and online attendee tools and integration with marketing automation and nurture solutions.• Marketing transformation & innovation in infrastructure and policies (data analytics & marketing automation).• Relationship marketing: strategy and execution, database marketing and customer analytics, agency and resource management• Development and implementation of projects aimed to measure the return of marketing communication investments• Special projects aimed to drive perception change: Microsoft House new building launch

Milano

Central Marketing Organization -Marketing & Operation Division Responsible for product communication strategies, plans and campaigns for consumer products (Nokia Lumia smartphones, Internet Explorer, Windows Phone, Hotmail)• Working closed with Product Manager and BG lead in defining marcomm strategy to reach business targets• Multimillion budget ownership (managed budget of 25.000.000$ to launch new products as Nokia Lumia 630, Nokia Lumia 850)• Project management and execution of marketing & communication campaigns including: television, radio, digital and relationship marketing, events, trainings, webinar, press advertising; • Responsible for social media and online strategy and tactics in synergy with Digital&Social Lead• Coordinating temporary resources, vendors and communication&media agencies• Monitoring of campaign results. Driven reporting process implementation

Milano

Central Marketing Group, Business and Marketing OrganizationResponsible for creating communication strategies, plans and campaigns for Server & Tool Group, Developer and Platform Division. • Development and execution of product launches communication plans (including: Windows Server 2008, Visual Studio 2008 and SQL Server 2008), in collaboration with Product Marketing and Public Relation teams. • Design and implementation of online and offline advertising, direct mailing, web and relationship marketing campaigns.• Project management of marketing and communication activities and campaigns.• Supervised communication agencies (Advertising and Media Agencies, Web Agency, Direct Marketing Agency, Event Planner Agencies). • Organization of events and trade fairs. • Monitoring and reporting of campaign results.

Milano

Server & Tool Group, Business and Marketing Organization-Act as the “ITPRO audience expert” upon whom other marketing/sales managers can rely upon for in-depth knowledge, insights and strategies for engaging with the ITPRO audience segment. This is achieved by:• Maintaining a detailed, constantly updated profile of the audience that includes understanding of the audience’s pain points, sources of information, purchasing criteria and process, as well as identifying relevant sub-segments within the audience, messaging modifications and incremental marketing strategies;• Providing local knowledge feedback to Redmond audience program managers to achieve a worldwide approach;• Tracking the audience satisfaction level and drive continual improvements;• Supporting all Go To Market planning and execution by ensuring consistent and aligned messages (e.g., events and mailings) and supporting product managers with audience knowledge;• Leading and executing events associated with audience programs (e.g., TechNet and TechEd for IT Pros, MSDN for developers, MS Executive Circle for BDM/TDM);• Maintaining audience community list and communication (e.g. subscription list, web presence, newsletters) and encouraging development of skills and certification.

Laurea In Scienze Politiche, Indirizzo Internazionale

Education record