As a Social Media Specialist & Content Executive at PHD, I develop and manage social media strategies and campaigns to increase engagement, brand awareness, and client traffic in various industries. I create compelling and innovative content that effectively aligns with clients' goals and targets their audiences. I also analyze the performance of social media campaigns and optimize them to improve reach and engagement, using data-driven insights and best practices.I have a strong marketing background, with a Bachelor's degree in Marketing from Towson University and a Master's degree in Luxury Brand Management from MIP Politecnico di Milano. I am pursuing an Executive Master's in Luxury Brand Management from the University of Wollongong in Dubai to deepen my knowledge and skills in this niche and dynamic sector. I have over four years of experience in marketing, branding, and digital media, working with leading non-profit organizations, design agencies, and media groups. I have contributed to increasing my clients' donations, revenue, outreach, and growth, using my creativity, analytical thinking, and teamwork skills. I am passionate about creating and delivering impactful and meaningful content that connects with people and drives positive change.
Listed skills include Research, Public Speaking, Microsoft Office, Microsoft Excel, and 8 others.