Sonia Rashid Rafty

Sonia Rashid Rafty Email and Phone Number

Manager - Brand and Marketing @ Workd
Dhaka, BD
Sonia Rashid Rafty's Location
Dhaka, Bangladesh, Bangladesh
About Sonia Rashid Rafty

Throughout my life, It was always the intellectual curiosity of me to resolute a complicated situation of the most pressing question & and the inherent capacity to forge my creativity to bring about new ideas to achieve my goals, that led me to pursue my career in the field of brand & marketing.I am currently working in Workd, Bangladesh's first AI-powered job search platform as a Manager in Brand & Marketing. I feel like this has paved the way to shape and enhance my skill-sets on how to fulfill the marketing needs through result driven online strategies and tools, and also to conduct different types of marketing events, campaigns, and promotional activities across print and traditional marketing, more precisely.I had a notable experience working with ABC Radio FM 89.2 too, in Brand & Strategy, where besides strategy development and execution, I used to coordinate and conduct cross-functional marketing campaigns on different platforms. In ABC Radio FM 89.2, I was mainly focused on B2B marketing, although I have done extensive B2C work too.

Sonia Rashid Rafty's Current Company Details
Workd

Workd

View
Manager - Brand and Marketing
Dhaka, BD
Website:
workd.ai
Employees:
5
Sonia Rashid Rafty Work Experience Details
  • Workd
    Manager - Brand And Marketing
    Workd
    Dhaka, Bd
  • Workd
    Manager - Brand & Marketing
    Workd Aug 2020 - Present
    Dhaka, Bangladesh
    Workd (Concern of SQ Group) is the country's first AI-Powered job search engine connecting employers and job seekers. Key Responsibilities:-Build strategies including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term basis.-Develop brand and marketing strategies and manage marketing events, campaigns across print, broadcast, and digital platforms to ensure that they can reach out to the target customers and to build the credibility of brands.-Carry out market research in order to keep up to date with the competitors and target group, and also to assist with the service development, pricing, and new service inauguration as a means of developing new business opportunities.-Build brand images and awareness through both online and offline activities as in OVC/TVC to strengthen our offered services. Plan and execute all communications and media actions on all channels, including online and social media.-Analyze the success of marketing campaigns through Google Analytics and make ROI reports based on the project.-Work closely with several advertising agencies to manage brand marketing campaigns.-Maintain contact with the vendors and distributors to get critical input on how the product/service design and implementation can be improved.-Supervise advertising, service designs, and other forms of both online and offline marketing to maintain consistency in branding.
  • Jci Bangladesh
    Vice President
    Jci Bangladesh Jan 2023 - Present
    Dhaka, Bangladesh
  • Essd (Elevating Society Through Skill Development)
    Director Of Marketing And Public Relations
    Essd (Elevating Society Through Skill Development) Aug 2016 - Present
    Dhaka
    ESSD is a non government, non profit organization established in 2007 by philanthropists with the guidance of Fatinaaz Feroz (Chairman, Stamford University) and Dr. Mazida Rashid Shirin (Executive Director, ESSD) in an attempt to enhance the socio-economically depressed communities in Bangladesh. This institution aims to enhance the social situations in the slums of Bangladesh through education and skill development programs. This institution particularly shows interest in the development of children and women of the underprivileged families. ESSD is successfully running a school that is aimed towards providing pre- primary education to the distressed children of the urban slums. 150 students are provided with free education. Along with that ESSD has the generous donations of Stamford University Bangladesh, who provides the students with books and stationary. ESSD is also running a Friday clinic to provide medical help to those who need it.
  • Abc Radio 89.2Fm
    Senior Brand Strategist
    Abc Radio 89.2Fm Apr 2018 - Aug 2020
    Dhaka, Bangladesh
    ABC Radio is the first news-oriented FM radio station in Bangladesh which is the leading Radio of the country. ABC Radio is part of Mediastar Limited of Transcom Group.Key Responsibilities:- Develop branding ideas, strategies and implement marketing communication plan with the team.- Conduct meeting and getting into the negotiation process with the clients about what kind of advertisements or campaign they are looking for, the time when the ads or events should be aired/conduct. Overall planning to budgeting and final execution with ROI report.- Maintaining social media marketing and branding for the events or concerts organized by ABC Radio FM 89.2.- Monitoring and maintaining official digital platforms Facebook, Instagram, YouTube and create contents and stay up to date.- Time to time follow up with google analytics team for better understanding of website and apps visitors ratio.- Associate activities & reach out the clients of The Daily Star & Prothom Alo who are potential in terms of branding and promoting our services.
  • Bideshijinish.Com
    Founder
    Bideshijinish.Com Jan 2015 - Sep 2018
    Dhaka
    Bideshijinish.com is a Bangladeshi E-commerce Global marketplace. Taking orders for Bangladeshi consumers from London, USA, Canada & Australia directly and deliver it to their home safe, convenient and quick. A fast growing one stop solution for people who wants to buy products from abroad with the most reasonable rate.

Sonia Rashid Rafty Skills

Strategy Initiation And Successful Implementation Understand Business Environment Affecting The Organization Collaborative And Effective Communicator Innovative Planner And Creative Thinker Problem Solver Under Stressed Situations And Decision Maker

Sonia Rashid Rafty Education Details

Frequently Asked Questions about Sonia Rashid Rafty

What company does Sonia Rashid Rafty work for?

Sonia Rashid Rafty works for Workd

What is Sonia Rashid Rafty's role at the current company?

Sonia Rashid Rafty's current role is Manager - Brand and Marketing.

What schools did Sonia Rashid Rafty attend?

Sonia Rashid Rafty attended North South University.

What skills is Sonia Rashid Rafty known for?

Sonia Rashid Rafty has skills like Strategy Initiation And Successful Implementation, Understand Business Environment Affecting The Organization, Collaborative And Effective Communicator, Innovative Planner And Creative Thinker, Problem Solver Under Stressed Situations And Decision Maker.

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