Ragesh Rajan Email & Phone Number

San Ramon, Ca, Us

San Francisco Bay Area

As a member of the enterprise Data to Intelligence, Artificial Intelligence (AI), and Advanced Analytics team, I'm responsible for leading and executing data science projects that transform Ally's digital experience using next-gen technologies, machine learning models/algorithms and our new Customer Decision Hub.

San Francisco, California, United States

I sit within the Consumer Risk Modeling & Delivery group and lead the end to end development, documentation and installation of consumer credit risk models across a variety of the Bank of America's multi-billion dollar product portfolio, notably Home Loans, Credit Cards and Consumer Vehicle Lending.Key Responsibilities: • Lead the development of the data and analytical framework for the construction of key risk measures (Probability of Default, Loss Given Default and Exposure at Default) for the Bank's retail credit portfolio• Collaborate and influence various cross-functional stakeholders in developing quantitative strategies that optimize conservatism in risk while balancing the Bank's needs for capital. • Proactively innovate in a in a rapidly changing environment that includes unprecedented levels of government stimulus programs that impact a customer's ability to pay down debt. Enhanced the Bank's risk management capabilities through an agile model development cycle, cost-effective alternatives for long-term strategic data sourcing issues, enhancing model documentation, sourcing and by developing stable, granular risk models.

San Francisco Bay Area

Lead the development of the bank's economic and regulatory capital models, in order to ensure capital adequacy across all of the bank's lines of business.• Develop the data and analytical framework for the construction of key Basel risk measures (PD, EAD and LGD) for the bank's retail portfolio for regulatory (Basel) and economic capital purposes including forecasting B3A RWA for CCAR. Responsibilities include working with technology teams to source data, design and development of the factor models, sensitivity analyses to support model development decisions, model review and enhancements, construction of model development documentation, model implementation, monitoring and tracking and interfacing with regulatory, model validation and business partners.• Identify areas of improvement for better adherence to regulatory requirements. Some key accomplishments include: a) Improved the quality of existing documentation by collaborating with internal (model risk management) teams; b) Worked closely with Balance Sheet and Capital Management teams to analyze model impacts, provide education on capital models and their applications, and established capital allocation and performance measurement methodologies by way of implementing several ad-hoc business improvement projects.

San Francisco Bay Area

• Develop and execute learning agendas for three key LOBs within Consumer Bank by maintaining a pipeline of market tests, ensuring appropriate metrics are measured on the backend and ensured key business questions are answered through a robust learning agenda.• Deliver strategic insights through the use of quantitative modeling, analytics and testing to improve business results in the retention, balance stimulation/growth, delinquency, refinancing, cross-sell, sales effectiveness in Financial Centers, Digital, Direct mail/email, and call center channels and optimized targeting across channels.• Establish management routines that ensure continued focus and coordination of testing initiatives at the Bank by designing statistical business experiments to validate marketing opportunities within the Home Loans and Home Equity space, with a strong focus on ROI financials. • Responsible for market testing of creative, copy, offer and stimulation/retention strategies in various consumer segments through multiple channels. Ensured tests yield statistically valid results through proper test design, sizing, and measurement.• Led the development of advanced statistical testing methodologies (such as partial factorial test, matched market test design, etc.) that enabled the LOB to increase operational efficiency (test more with less volume, reduce test noise), resulting in robust test designs.

Charlotte, North Carolina Area

• Led the design and development of a suite of Merrill Edge (ME) Retail and Preferred segment models that predict a customer’s propensity to open and fund a ME account at higher balances as a result of being treated with a ME direct response communication. Rebuilt models that resulted in a 67% improvement to the quality of the customers being selected for targeting. • Exceeded yearly sales forecast by 27% in just 9 months through the use of model-driven strategies; Enabled the ME Direct Response Channel to reduce acquisition cost (cost per account) by 30%. • Increased sales force productivity by 30% by delivering optimization strategies to direct clients to a ME FSA staffed banking center. • Partnered with analytics and testing to develop and implement a multi-generational roadmap to optimize ME Direct Response. Roadmap components include balance prediction (funding models), incentive impact, seasonality, and frequency testing. • Identified incremental revenue opportunities for a variety of ME Demand Gen campaigns by optimizing offer/model/channel fit and decomposed the effects of channel-specific marketing. • Developed a rigorous analytic and test plan for optimizing Direct Mail targeting for ME customer acquisition that allowed for parallel testing of various frameworks with a focus on tactical and long-term customer value; Designed randomized experiments to test various offers – cash incentive, package, positioning testing and pricing.

Charlotte, North Carolina Area

•Led all aspects of consumer behavior model development from problem formulation, stakeholder identification, model design, computer programming, data extraction, model estimation, model validation, model documentation, scoring, implementation, and monitoring.•Researched, developed, and implemented customer-centric product propensity models in the Digital/eCommerce and Home Loans space for use in consumer marketing (targeting, proactive customer retention, and win back) strategies across multiple channels.•Modeled customer behaviors to inform the development of smarter sales and service tactics to acquire and drive mobile adoption across key customer segments. Increased customer retention rate by 8% valued at a 5 year NPV of over $20MM.•Delivered targeted solutions that drove 5MM new customer acquisitions for Mobile Banking; Increased active mobile customer base by 15% YoY•Targeted high propensity customers to engage and drive new usage of Online and Mobile banking services: 1) increased Mobile Check Deposit active users by 27% 2) increased number of deposited checks by an additional 20MM and 3) increased deposit volume by 45%•Collaborated with multiple functional groups including risk strategy, model risk management, legal, compliance, and technology to ensure model compliance by performing model risk assessment and validating assumptions and other statistical measures.•Responsible for putting together data infrastructure that delivered better analytical solutions to partners and clients. Reduced model scoring time from 5 days to 20 minutes by generating real-time automated scoring and decision-support, resulting in increased process efficiency.•Championed and delivered compelling presentations to senior management on a new initiative – “proactive analytics” – to educate the strategy groups and the LOB partners on the right use of marketing models for optimizing campaigns and for setting customer-centric marketing strategies to deepen customer relationships.

Charlotte, North Carolina Area

• Identified the efficiency gains expected from Duke Energy’s various technology investments (EAM, Supplier Networks, Invoicing, Payments) aimed at improving supply chain operations at an enterprise level. Identified a cost savings of $1.2 million annually in human labor.• Developed a Supply Chain Accelerated Roadmap that identified the critical success factors and change management attributes to enable a successful roll-out with adoption of these new technologies; Established business processes to improve performance and optimize Return on Investment (ROI).

Raleigh-Durham, North Carolina Area

• Developed a top rated and top used piece of marketing collateral for the entire IBM Systems Software (SSW) product portfolio with key information such as competitive analysis, customer pain points, IBM’s value proposition, product features and benefits; Collateral gained immense reviews and used as a “one stop shop” by over 30,000 IBM sellers, business partners and sales channels; • Collected data on prices and customer characteristics and conducted incremental revenue, pricing and configuration analysis to develop a pricing model to analyze the demand for IBM Systems Software and illustrate the significance of attaching Systems Software to an IBM hardware deal. •Collaborated with worldwide (WW) marketing, sales, and product development teams to create various Systems Software sales plays and analyzed the effectiveness of sales plays in driving incremental upsell revenue.•Assessed worldwide business partner needs and assessed gaps. Proposed a BP communications, marketing and technical enablement strategy.

Raleigh-Durham, North Carolina Area

• Performed category analysis of Spend Management Healthcare Solutions; Engaged subject matter experts, identified technology providers, purchasing and contracting guidelines and proposed best practices in spend analysis to show the importance of strategic sourcing as a core tool for Integrated Delivery Network (IDNs) to achieve its clinical mission and manage risk and reduce costs.• Developed a taxonomy of capabilities around spend management and performed a capability assessment for the population of firms sampled that included Group Purchasing Organizations, Distributors, ERP providers and specialized software providers; Results published in the form of a research paper. Link: http://scm.ncsu.edu/blog/wp-content/uploads/2010/10/Spend-Management-Solutions-for-the-Healthcare-Industry-23SEP20101.pdf

• Collaborated with the client, team members, and other project stakeholders to identify business problems, analyze business needs, create opportunities for process optimization and develop content management systems for Citigroup, AIG, Ministry of Works & Housing (MoWH) Bahrain.• Interfaced with business users to prepare and update business requirements, functional and non-functional specifications, software system requirements, use cases, test strategies in support of business process redesign opportunities for Citigroup and AIG, resulting in the digital transformation of costly high-volume print output and radically improved business processes, triggering a 40% cost savings, 30% increase in annual revenues, and enhanced customer satisfaction. • Identified work flow and business process redesign opportunities: Map “as-is processes, identify process improvements, and design “to-be” processes to capture user interactions with front-end interface and integration with back-end systems. Streamlined AIG and Citigroup’s business processes to expedite document capture, retrieval and reporting, resulting in over $500K annual savings through reduced printing, distribution and storage and human labor costs. • Lead playback and ideation sessions for requirements clarifications and for further analysis. Provided ad-hoc feedback on usability and functional gaps in process flows to all the project stakeholders.• Developed a migration strategy and roadmap for Citigroup to migrate reports from existing, outdated report archival system to a state of the art custom built content management system.• Manage the user experience and usability of software applications by analyzing content types, defining UI structure and navigation, creating prototypes, task flow analysis and conducting usability evaluations.

• Evaluated and recommended various content management solutions over client’s existing IT systems and championed the design and delivery of a new process improvement strategy to enhance business productivity, increase profitability and achieve operational excellence.• Designed a scalable IT solution architecture for ING’s Insurance New Business LOB enabling documents to be captured automatically into a content engine repository; Designed innovative rules to index documents and created a workflow to manage the information lifecycle. • Owned the Imaging and Workflow system design, DB2 management and integration testing and implementation of the systems at client site. • Developed custom FileNet Step Processors and custom applications using FileNet API’s, IDM objects and VB/COM to support workflow processes.• Mentored and supported the application developers and team members with FileNet P8 API’s capabilities and best practices.

Masters In Business Management, Marketing Management, Supply Chain Management, 3.9

Activities and Societies: MBA Student Ambassador- Jenkins MBA Scholarship Recipient - 2009 and 2010 - Annual Business Ethics Case.

Bachelors In Engineering, Computer Science & Engineering, 4.0

Activities and Societies: Areas of Interest: Artificial Intelligence, Wireless Networks, Software EngineeringGraduated with Distinction.