- Setting up the offline sales vertical - GT & MT-Market expansion & Strategic Growth -P&L & Revenue Growth -Team building-Budgeting & Resource allocation-Customer & Market segregation -Marketing integration & Brand building initiatives in offline sales-Product & Customer focus

Responsible for Overall Sales and Retail Operations for Royal Enfield Gear & Accessories Business.● Implementing strategies to improve retail sales by achieving excellence in Retail Operations at more than 1300 stores.● Continuously tracking progress of each store against targets and take necessary steps to boost sales for nonperforming stores.● Responsible to Understand the market, customer and competitor behaviour to develop the optimal product mix, outlet mix, and price mix for each region to ensure maximum profitability.● Accountable for timely audit of store operations to check on merchandise availability, store ambience and infrastructure and take steps to improve the same.● Track product performance at retail and initiate action planning to capture additional sales opportunities for fast-moving products and minimize inventory through timely clearance of slow-moving products.● Educate Dealers/Distributors about product portfolio and services offered.● Manage sales pipeline, forecast monthly sales and identify new businessopportunities● Execute Rolling Sales Plan to achieve product-wise targets.● Annual Business Planning, Budget Control, Revenue generation.● SOPs implementation & roll-out across various functions of Store Operations● Managing the product life cycle in a such way that gives higher sell thru tomaximize profits● Responsible for inventory management and deliver budgeted turns● Managing the P&L of the channel for Optimized profitability by controlling discount/schemes.● Responsible for all training needs of the store employees that includes designing the training content Major Achievements:● Top Up finance scheme introduced to better easy of ownership● Started Ride safe campain to promote safe riding and improve riding gearawearness● implemented the auto ordeing process to refill the right prodcut availabily atstore● Prodcut penetration improved from 31% to 94% in 2 Years.

Key Account & Catagory Management: -Design and formalize Terms of Trade (TOT) with all the Modern Retail chains& Key Accounts.-New Product/ SKU Mix development for Modern Trade, deciding on strategyand annual.- Prepare Annual Promotional calendar and drive execution.-Design assortment for different formats – Convenience, Hyper, Super, Cash &Carry, etc.- Responsible for developing Modern Trade business and presence.-Organize sales promotion campaigns, product launch demos, product displays,etc.- Coordinate with a team to ensure timely deliveries and execution of orders.-Ensure achievement of the annual targets within the allocated budget thevariance along with the causes.- Promotions and display (Space on Hire) initiativesRetail Operations:Retail Business Development- New exclusive stores, COCO, FOFO & LFR's.● ROI of COCO & Franchisee Stores● Responsible for operations and top line growth of al formats● Expansion of retail foot print across South & EAST region basis feasibility● Effective Merchandise Planning to increase Retail KPIs● Commercial Hygiene of EBO stores in terms of stock, cash & assets● Negotiating with stake holders to reduce fixed operating expenses● Oversee Visual Merchandise,● Retail Projects and Communication● Budget Achievement: Top-line● New Franchisee & New Store addition● Customer Loyalty ManagementTeam Members Include: Sales Team, VM Team, MIS Team, BD ManagerReporting to: Head of Retail & Modern TradeMajor Achievements:-Turned around South Region by successfully restructuring the EBO & Key anddriven the market expansion by opening exclusive & multi-brand stores in keytowns of South & East Regions.- Opened End to End EBO Stores around 50 in 9 months. (2017-18)-Successful in consistently exceeding the Regional wise/Branch wise targets by100% each month.-Ensured dominance of brand Safari across all the multi-branded & LFR luggagestores, by commanding at least 30% counter share.