Skilled at progressing from problem statement to well-documented design and analysis and presenting the insights.Expertise in development of user based propensity models like (Churn, Acquisition, Win-back, Lead scoring) for target based marketing using classification algorithms logistic regression, decision tress and random forest.Experience in customer segmentation, profiling, categorization and scoring the customers based on RFM technique.Developing the sales forecasting models based on timer series and multivariate analysis. Hands on experience in building executive business insights by integrating the survey responses data, third party panel data and social signals. Deep dive analytics on survey response data (answering hypothetical business questions using statistical tests, calculating NPS, Key driver analysis and what if analysis).Business analysis, including gathering, analyzing, and documenting functional/business requirements and writing use cases, based on information gathering sessions with clients/stakeholders and technical team members.Experienced in pre and post campaign analysis, using various web analytical tools like Omniture, Web trends, and google analytics.High skillsets in developing the user interface and dashboards for the models/reports developed on excel using power pivots and share point Social Media analytics involving the word cloud, theme generation and sentimental analysis using R packages or other open source tools. Specialties:Predictive analytics (classification and clustering), Sales forecasting (Time series) Survey analytics (Key drivers, what if analysis), Social media analytics (word cloud, theme identification, sentiments), Big data management, Machine learning, Web analytics, Campaign analytics, Business Development and pre-post sales,