Key Account Manager
CurrentMy role oversees all aspects of marketing and strategy, driving business growth and market presence through effective advertising proposals, co-branding initiatives, and retail promotional activities. The position involves managing in-store and catchment visibility processes, conducting market research to identify expansion opportunities, and analyzing competitors and market trends to stay ahead in large format retail and modern trade.The role also focuses on business development and client management, identifying new accounts, developing pricing strategies, and collaborating with cross-functional teams for marketing campaign planning and execution. Additionally, the position ensures effective in-store promotion, brand representation, and sales optimization.From a financial perspective, the role involves forecasting, inventory management, and ensuring optimal stock availability. The position also includes coordinating monthly rentals, preparing and monitoring MIS reports, and ensuring compliance with company policies and regulations.Overall, this role requires a strategic and results-driven approach to marketing, business development, and financial management, with a focus on driving growth, profitability, and market presence.