Adam Rahman Email & Phone Number

Singapore

o Audit and assess clients’ current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies and opportunities.o Design, write, edit, test and improve clients’ content that makes their products or services easier for their users to navigate.• This includes examining user journeys, interface language, information architecture, navigation nomenclature, terminology, taxonomies and other content across their websites, apps or other touch points.o Apply the double diamond design process and content principles in the development of website content to enhance the clarity and usability of product or service experiences.o Conduct keyword and SEO research using tools such as Screaming Frog, SEMrush, Ubersuggest and Google Keyword Planner to understand client's business and user needs and behaviours.o Translate insights about users' needs, desires, and underlying mental models from user research into content ideas that meets clients' business objectives.o Use a variety of tools and platforms such as GatherContent, Workflowy, OmniOutliner, Whimsical, Mural, Lookback and Dovetail to bring concepts to reality.o Develop consistent messaging, voice and tone, editorial guidelines and governance workflows.• This includes ensuring clients’ content owner make complex language and processes easy to understand and write from the user's perspective in plain English as far as possible.o Define and create metadata frameworks, governance processes, content standards and strategies.o Ensure clients' website content meets SEO, Schema.org and other best practices.o Collaborate with peers across disciplines such as project management, engineering, design and research teams.

Singapore

o Build and execute paid and organic digital strategies across multiple channels including social media (Facebook and Instagram), programmatic display, remarketing and mobile app marketing for the HungryGoWhere brando Manage and optimize campaign deliverables, activations, budgets and expenses on regular basis to improve performance to ensure KPI goals are meto Monitoring ad performance in terms of CPA and ROI using Google Analytics, Facebook ad manager and Appsflyero Co-ordinated with editorial team to create and manage editorial calendars and syndication schedules as well as analyse appropriate social data/metrics, insights and best practiceso Generate, edit, publish and share daily content (text, images, video) that builds meaningful connections and encourages engagement o Work closely with cross-functional teams (SEO/SEM, CRM, Sales, Product) to drive conversions o Nurture and strengthen existing partner relationships as well as develop new business opportunitieso Collaborate with other social media influencers, PR agencies, merchants and publishers through sponsorship activities

Singapore

o Accountable for all content marketing initiatives to drive traffic, engagement and enquiries to ensure the company’s core objectives of brand awareness, audience retention and user engagemento Heads a team of content writers and other agency personnel to formulate an effective content marketing strategy, overall editorial plan and organization workflowso Custodian of content best practices and governance to ensure consistency with brand voice, style and tone - inclusive of SEO optimization, content development, curation, categorization and structure, distribution and measuremento Monitors the daily dissemination of digital content across a suite of communication and social channels (Wordpress, Facebook, Twitter, LinkedIn, MailChimp, Instagram, Youtube, Slideshare, Outbrain, Taboola, Adobe Spark, email databases and newsletters)o Analyses the social performance of published content to increase visibility and growth of target segments via Mailchimp, Google Analytics and Facebook Insightso Works closely with data and sales teams to monetize content sponsorship packages and generate tailored content ideas suited for paid clientso Actively source for, and build strong relationships with, a variety of potential and existing content partners across business verticals

Singapore

o Spearhead and lead full marketing and communications strategy to promote all PropertyGuru events catered for property investors searching for local and overseas propertieso Manage marketing budget for the calendar of events across all paid and PropertyGuru owned channels and assetso Analyze and conduct post-event reporting and analysis through Google Analytics, Google AdWords and Oracle Eloqua to ascertain campaign strategy effectiveness alongside key performance metrics for each evento Actively source for, and build strong relationships with, potential and existing sponsors, media, partners and industry leaders to strengthen objective of increasing awareness and visitor attendance per evento Interact and manage communication with cross-functional departments within PropertyGuru’s regional offices, inclusive of external vendors, partners and affiliates

o Conceptualise a clear and compelling vision and strategy for generating content based on PropertyGuru’s own data, market research and expertise to support the Company’s brand position as #1 property portal in Singaporeo Ownership of PropertyGuru’s communication channels (eg. website, consumer newsletters, eDMs, regional sentiment surveys, social media - Facebook, Twitter and LinkedIn) to drive engagement from various segmented audience bases o Foster strong relationships with various content-focused functional groups within PropertyGuru such as the product, B2B and editorial team to conceptualize, generate, publish and curate quality content o Tap into new opportunities for content exchange and creation with potential partners o Researched, analyzed and evaluated the effectiveness of different digital media tools, channels and messages using Google Analytics, FaceBook Advert Manager and ComScore to maximize exposure for PropertyGuru produced content o Liaise with PR agency to develop creative angles for pitching to prospective media and creation of business focused collaterals (eg. commentary/opinion articles, corporate videos, press kits, media advisories, advertorials, sponsored articles). o Monitored regional monthly press coverage of local dailies in each market; Singapore, Malaysia, Thailand and Indonesia - reported on accuracy, media value, tonality of PropertyGuru related press coverage generated

o Involved in the conceptualization, planning and execution of marketing communications strategy for key events namely the Singapore Creative Awards (“Crowbar Awards”) and the Singapore Media Awardso Responsible for public relations through the crafting of media releases, feature articles for key events, copyrighting and proof-reading of all above and below the line collaterals, as well as engagement with the mediao Liaising with creatives and media executives from advertising agencies to generate collaterals for key events (eg. Print ads, edms, online articles) in addition to other fringe programs such as seminars, workshops and talkso Management of information and feedback on the Association and Crowbar Awards’ Facebook accounts as well as the Singapore Media Awards website. Responsible for media monitoring and general event management and co-ordination with other external stakeholders

Singapore

 Directly responsible in the overseeing of and response to public feedback together with immediate superior (Media Managers) Assisted in daily media monitoring and preparation of media collaterals for events Involved in crafting press releases for media events and feature articles for the NParks quarterly newsletter  Managed and co-ordinated the dissemination of information on social media platforms (eg. Facebook, Twitter) and reference websites (eg. Wikipedia) utilised by the company .

Bachelor'S Degree, Social Sciences

Activities and Societies: SMU Social Science Society Executive Committee - Marketing Director

Education record

International student exchange program

Education record