Adam Rahman Email & Phone Number

Singapore

• o Audit and assess clients’ current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies and opportunities.o Design, write, edit, test and improve clients’ content that makes.
• This includes examining user journeys, interface language, information architecture, navigation nomenclature, terminology, taxonomies and other content across their websites, apps or other touch points.o Apply the.
• This includes ensuring clients’ content owner make complex language and processes easy to understand and write from the user's perspective in plain English as far as possible.o Define and create metadata frameworks.

Singapore

o Build and execute paid and organic digital strategies across multiple channels including social media (Facebook and Instagram), programmatic display, remarketing and mobile app marketing for the HungryGoWhere brando Manage and optimize campaign deliverables, activations, budgets and expenses on regular basis to improve performance to ensure KPI goals are.

Singapore

o Accountable for all content marketing initiatives to drive traffic, engagement and enquiries to ensure the company’s core objectives of brand awareness, audience retention and user engagemento Heads a team of content writers and other agency personnel to formulate an effective content marketing strategy, overall editorial plan and organization workflowso.

Singapore

o Spearhead and lead full marketing and communications strategy to promote all PropertyGuru events catered for property investors searching for local and overseas propertieso Manage marketing budget for the calendar of events across all paid and PropertyGuru owned channels and assetso Analyze and conduct post-event reporting and analysis through Google.

o Conceptualise a clear and compelling vision and strategy for generating content based on PropertyGuru’s own data, market research and expertise to support the Company’s brand position as #1 property portal in Singaporeo Ownership of PropertyGuru’s communication channels (eg. website, consumer newsletters, eDMs, regional sentiment surveys, social media.

o Involved in the conceptualization, planning and execution of marketing communications strategy for key events namely the Singapore Creative Awards (“Crowbar Awards”) and the Singapore Media Awardso Responsible for public relations through the crafting of media releases, feature articles for key events, copyrighting and proof-reading of all above and.

Singapore

 Directly responsible in the overseeing of and response to public feedback together with immediate superior (Media Managers) Assisted in daily media monitoring and preparation of media collaterals for events Involved in crafting press releases for media events and feature articles for the NParks quarterly newsletter  Managed and co-ordinated the.

Bachelor'S Degree, Social Sciences

Activities and Societies: SMU Social Science Society Executive Committee - Marketing Director

Education record

International student exchange program

Education record