Rah Riley Email & Phone Number

United States

San Francisco Bay Area

San Francisco Bay Area

Responsible for branding and marketing strategy of Silicon Valley's 2nd largest retail-led center. The omnichannel and multilingual marketing program includes annual signature events and monthly programming, mural projects, community partnerships, pilots of digital initiatives and first-to-market platforms, and ongoing investment and integration into the San Jose arts scene, all of which seek to increase asset value while embracing the best of San Jose. Milestones:– Nominated for three 2018 ICSC MAXI Awards for excellence in marketing and retail. Won 'em all.– Nominated for two 2019 ICSC MAXI Awards for excellence in marketing and retail.– Accepted 2018 San Jose Cornerstone for the Arts – Business Support of the Arts Award.– Produced Grand Re-Opening Weekend in April 2018 to announce completion of $15M renovation.– Launched Eastridge Art programming including monthly open mic nights, regular dance workshops and performances, and an expanded featured artists platform.– Secured additional annual investment for arts funding.– Opened new Community Room for first time to local partners to offer free class series.– Featured in Content Magazine 2018 issue 10.3.

Santa Barbara, California Area

Paseo Nuevo Marketing Coordinator –Ideate and execute annual signature events and monthly programming to drive traffic and sales to the property and increase brand awareness. Identify partnership opportunities, draft sponsorship proposals, and build meaningful long-term business relationships with strong, mutual ROI. Identify trends in retail and social behavior to continually adapt and innovate.Milestones:– Exceeded 2017 budget goals by Q2 in the property's leasing and business development.– Awarded 2017 ICSC Maxi Gold Award for College Night Out, a 1st annual event hosting 15+ retailer activations and welcoming over 1200 local students.– Launched #PoppingUpAtPaseo, a pop-up shop program that sets the property apart amongst Santa Barbara retail– Collaborated daily with an outstanding team of boss babes!Core Competencies: Strategic brand planning, graphic design, project management, event coordination, B2B and B2C communication, copywriting, and social media management.

Santa Barbara, California Area

Curated monthly content (style, dining, travel, personality) including on-brand copywriting to resonate with readers. Produced 700-3,000 word articles on tight deadlines and proofed 100-130 pages of articles and layouts monthly – in both print and digital – to improve clarity, accuracy, storytelling, and pixel-perfect design. Role also included numerous press trips and executive interviews in the industries of luxury resorts, spas, and dining/cocktail lounges to produce valuable and compelling editorial copy.

Santa Barbara, California Area

Developed visual identity for new first-to-market monthly online and print publication. Managed multiple, high-priority projects simultaneously on an extremely fast-paced schedule to consistently hit deadlines with an excellent final package. Created page layouts for articles, fashion editorials, travel features, food and wine stories, paid shopping features, local events, and paid advertisements. Produced sales-driving cover layouts. Ideated, designed, and presented a variety of mockups (feature stories, title page typography, and article designs) for editor and team review/feedback. Collaborated with regional photographers, writers, graphic designers, and community partners. Oversaw and revised drafts from junior art director and junior graphic designer. Provided ongoing training in Adobe InDesign, and brand's style-guide.

Central California And Greater Minneapolis-St. Paul Area

Paseo Nuevo Fall Runway Show 2016 presented by SephoraPaseo Nuevo Fall Runway Show 2015Northrop Summer Music FestivalNorthrop DanceRED Super High Fashion runway showScrubbed into Fashion runway benefit 2014, 2015, and 2016 PLAYsentations product pitch event for MIT communityFashion & Business Career ExhibitionWorrell Employee Appreciation EventWorrell 25th Anniversary EventOn-Site Wedding Coordinator (Schweiger, Rivera, Wild)

Greater Minneapolis-St. Paul Area

Led grant request presentation seeking $500K in new arts programming resulting in approval for $250K for current academic year with $250K available upon the grand reopening of the renovated Northrop building. Brainstormed and proposed targeted marketing campaigns utilizing strategic partners, diverse media vehicles, and innovative design concepts with marketing team. Modernized and strengthened PowerPoints, press releases, programs, direct mailings, blog posts, and social media through visual revisions and thoughtful editing. Well-read in current, previous, and upcoming dance season stories and schedule. Greeted high-profile performers, directors, and sponsors while assisting with event management of vital development events. Proudly represented a globally-renowned performing arts and non-profit organization.

Minneapolis, Mn

Oversaw and approved layouts of multiple rooms within venue. Assisted with and approved table-settings and decor details for each unique ceremony and reception. Typically assisted with two weddings each evening, ranging from 50 to 400 guests.

Greater Minneapolis-St. Paul Area

Directed team of 6-10 volunteers during eight outdoor, 300-800 guest summer concerts. Responsible for on-going marketing and promotions, day-of setup and on-site coordination, and vendor, partner, and talent relations. Always sought unique collaboration opportunities to add innovative experiences and increase audience engagement.

Greater Minneapolis-St. Paul Area

Led 8-15 person board of rapidly developing 350-member fashion organization. Regularily connected 1-on-1 with board members to set goals and understand challenges, as well as led group ideation sessions for inter-departmental insight, constant self-evaluation, and forward progress. Initiated connections within fashion industry to including Conde Nast, Aveda, Macy’s, Kohl's, Target, and Mall of America. Wrote extensive informational/call-to-action emails to board, members, and partners.

Greater Minneapolis-St. Paul Area

Committed to helpful, energized, and uplifting customer service in-person, over the phone, and online in 20-40 daily interactions with career services' clients. Managed the schedules of 15 online-calendars. Ideated, proposed, and published online Q&A profiles for each career advisor in an effort to lower perceived barriers and increase the number of new students utilizing career services.

Greater Minneapolis-St. Paul Area

Sought by museum event team to provide fashion show planning insight and day-of coordination for museum’s first runway event. Contributed to event timeline, staffing, training, backstage and front-of-house set-up, and more. Invited to return for their 2nd annual (sold-out!) event.

Greater Minneapolis-St. Paul Area

Increased readership to 2,000 unique readers in 24-weeks. Managed timelines of contributors and designers in each monthly issue to ensure photo shoots, articles, and design were all completed by deadlines. Organized launch party with multiple local partners and over 100 guests to debut September Issue and kick off the year with high visibility and buzz.

Greater Minneapolis-St. Paul Area

Assisted in the recruitment of prospective students by leading campus tours and offering insight into the University campus, programs, and potential, all with accuracy and enthusiasm. Listened to the diverse interests and concerns of students and parents to supply facts and suggestions and form positive lasting, influential impressions.