National Sales Head - Modern Trade
CurrentResponsible for Business verticle of Modern Trade of Cello Group for various categories viz Opalware, Thermoware, HouseHold, Glass, Steel Flask etc. Define long term strategic plan.Conceive plan and execute total business volume for the vertical.Recruitment of front and back-end team in line with business plan. Product portfolio management - Product selection, pricing, volumes, profitability and promotions.Deliver on the top line keeping bottom parameters intact.