D2C Growth And Retention Executive
Delhi, India
D2C Growth and Retention Marketing● Proven track record of scaling campaigns and enhancing ROI.● Analyzing campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 25% increase in sale.● Orchestrated the creative testing process, enhancing ad performance and contributing to a 12% increase in CTR.● Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.● Supported the execution of campaigns that resulted in a 15% increase in user engagement.● Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.● Scheduling Campaigns on App notifications, Email, WhatsApp, SMS and uploading banners.CRM Team Leader and Operations Specialist● Managing team of 7-8 member, preparing their daily KRA/KPI. ● CRM, Quality, Warehouse Ops and reporting. SLA, Analysis, Process analyzation and improvement, Escalation matrix and all other aspects of operations and customer service.● Handling and creating automations on Contlo, Gupshup, Uniware, Lime Chat, Shopify and ZOHO.● Reconciliation and keeping daily order track resulting into positive change in RTO rate (<2%) and Delivery rate (>95%).● Maintaining AHT <180 second, Minimum abandoned rate and regular quality check.● Monitored warehouse operations and identified potential issues, resulting in an 95% reduction in shipping delays. ● Implemented a new system that streamlined warehouse operations and reduced errors by >90%.● Creating upsell flows and automations to increase the COD confirmation.
