Media Operations Analyst
CurrentWe work as Media Planning execution Analysts for the Agencies across Omnicom Media Group Canada (OMGCA) - PHD Media, Hearts & Science, OMD Media, Touche etc.Digital Investment Team - Broadcast: TV and Radio Ads: Setting up TV and Radio campaigns across Ad Agencies as per the Media Plan/Blocking Chart and calculate their Estimated & Actual Audience and TRP ratings for the same across Omnicom Media Group Canada Markets. Ad Operations - End to End Campaign Management - Executing… Show more We work as Media Planning execution Analysts for the Agencies across Omnicom Media Group Canada (OMGCA) - PHD Media, Hearts & Science, OMD Media, Touche etc.Digital Investment Team - Broadcast: TV and Radio Ads: Setting up TV and Radio campaigns across Ad Agencies as per the Media Plan/Blocking Chart and calculate their Estimated & Actual Audience and TRP ratings for the same across Omnicom Media Group Canada Markets. Ad Operations - End to End Campaign Management - Executing the media plan within the Ad Servers Google Campaign Manager 360 (CM360), Sizmek, Flashtalking, Innovid & Media Planning tool - Prisma. Pulling up a Daily/Monthly report. Analyzing the campaign performance and optimizing.Additionally, providing KT/Training to team on the end-to-end functionality of the Ad Server - Google Campaign Manager 360 (CM360 Ad Serving Methodology, Campaigns setup, Creative types, Creative specs, CM360 Conversion Methodology, Reporting & Attribution - types of available reports and its functionality), Google Tag Manager, Functionality of Rich Media Studio Creatives and troubleshooting CM360 & Google Tag Manager Issues. Show less