SALES• Achieving mutually agreed monthly, quarterly and annual sales targets set by Vice President Sales• Achieving mutually agreed points of distribution, focusing on visibility and placement• Constant tracking of flow of goods from the distributor to trade customers.• Targeting sales and marketing activities to outlets to ensure maximum ROI• ISD Management- Training, setting targets and incentives, collection of feedback on monthly basis via monthly meetings.• Attain and maintain the highest standards of service provided to trade customers and develop relationships at all levels.• Developing and implementing brand specific activities at trade customers level• Ensuring that brand merchandising standards are achieved at all times utilizing developed POSM.• Monitoring of competitor activities/dealings/pricing and promotions within territory and providing feedback to the sales and marketing teams• Ensuring all promotional activity are carried out efficiently and effectively within budgeted parameters and within the standard guidelines• Identification of existing key accounts and development of those key accountsMARKETING• Major involvement in the IPL and Season Campaign• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations• Managing the production of marketing materials, including leaflets, catalogs, brochures and POSM.• Arranging effective distribution of marketing materials• Contribution in developing marketing strategies• Management of online business with partners like Flipkart, Amazon and InfiBeam• Monitoring competition activity both online and offline

The objective of the project was to conduct a Fleet Management audit for one of our client, having more than 10 outlets in and around Bengaluru. The project entailed developing a broad framework for clear understanding of the shortcomings in the manual entry method and thereby physically examining each and every vehicle from various departments such as test drive, driving school etc. and creating a common centralised database which could be updated in real time for easier access to management, reduction in costs and increasing the efficiency.

The main objective of the project was to position, target and place metro’s private label brands and push those products into the local market. The job entailed travelling to 200 shops and ascertain the different private label brands and their products which could be placed in those stores. Various suggestions were recommended on the basis of 4P’s for those products.