Portfolio: Christy, Ted Baker, Blue Bell Gray, MM Linen, Velfont, Kauffmann, Helena SpringfieldLaid down roadmap to utilize complete regional licensing rights for Home brands to tap growth in Branded Home market for MENA region.

• Established regional operations for Retail/ Ecom/ Pvt label in liaison with group’s International operations team.• Achieved turnover of AED11Mn within second year of business operation. • Established supply chain to adhere conformity to local regulations.

Business Size: AED 50 Mn, 42 Stores (Hyper & Convenience). Conceptualized and launched modern home concept Home Sweet Home within ADCOOP stores, driving 40% YOY growth in topline. Successfully acquired licensing rights of British brands Candlelight, Sleepdown and onboarded Silentnight, Kingslay, E&H Amsterdom.  Developed a competent and sustainable supply chain custom built per Business needs, improved net margins for Home business from 23% to 42% with reduction in stock cover from 11 months to 3 month.

Managed a wholesome business of AED 200Mn which includes trend research, strategy-buying & VM concepts, territory development & training and delivering strategy for growth across category & region.Key Achievements: Promoted in 2nd year of joining the business after contributing to 50% growth in topline of bed & bath category as result of transforming range and creating Primark UK like home concept.  Engaged with focus groups in key market of KSA, realigned supply chain on key categories resulting 20% reduction in product cost.  Re-engineered product range in terms of GBB, Core-Fashion & seasonal basic mix; roll up to seasonal top line and margin budgets.  Setting up E-Commerce range for max home contributing 20% in topline.

Category management-Home textiles and decor.

buying and merchandising of Bath Linen category.

Marketing and technical services of polyester staple fibres..