Rahul Adepu Email & Phone Number

Mumbai, Maharashtra, India

Working on ITC and Pidilite brands

Mumbai, Maharashtra, India

• Executed competition audits to fuel targeted campaign strategies for client brands – SBI Life, Asian Paints, Bajaj• Researched strategic insights instrumental in driving brands' product development and communication strategies• Partook in brainstorming sessions to ideate and refine ATL strategies to ensure impactful brand communication

London, England, United Kingdom

Research Area: Investigating the effects of product placement in the Bollywood film industry on consumer behaviour - Brand Perception and Purchase IntentionSignificant insights into the complicated links between product placement, brand perception and purchase intention were gained through a thorough assessment of the literature, interviews and qualitative data analysis. According to the findings, the effectiveness of product placement is determined by a number of factors, including the context of the placement, the perceived match between the brand, the film and the audience's attitudes and views.

London, England, United Kingdom

• Conducted comprehensive competitor analysis for Regent Street, assessing 4 major competitors• Designed a 3-month festival featuring 5 strategic campaigns to boost footfall and sales on Regent Street• Presented budgeted plans for executing multiple festival events, showcasing strategic and financial acumen

• Evaluated 5 potential locations for expansion to increase breast cancer awareness for the non-profit organization• Ideated strategic partnerships with 3 Uzbekistani brands to advance cancer awareness initiative• Crafted a comprehensive TTL marketing strategy for all 3 brand collaborations using primary research

• Devised event marketing strategies, securing 60+ high-quality leads through promoter presentations• Executed marketing campaigns, enhancing event participation and fostering strong client relationships• Collaborated across teams with tailored initiatives, enhancing the brand’s reputation for virtual events

• Created and maintained a virtual stock portfolio and had an overall portfolio return of approximately 23% in 2 months• Received organic training on the Indian Stock Exchange - Bombay Stock Exchange• Conducted research on BSE-500 companies: Nestle, Bharti Airtel, Vodafone Idea and Jubilant FoodWorks along with industry comparisons using widely used formulas and methods

Mumbai, Maharashtra, India

• Supervised day-to-day activities of the business• Executed financial transactions such as bill payment, invoicing and salary payouts• Performed other administrative tasks, such as filing records and maintaining statements

Mumbai

• Marketed the festival, initiating contact with 50+ diverse companies and securing 20+ sponsorship deals• Spearheaded recruitment, interviewing and onboarding 25+ members for marketing activities and tasks• Led the efforts to strengthen the sponsorship base and optimize team performance, improving efficiency

Msc International Marketing

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.34/4

Hsc, Business/Commerce, General, 85%

Ssc, 85%