- Successfully steered the organizations operations towards more Inclusive business approach through launch of 1st ever Mobile Health Insurance product and roll out of community Payphones in Nigeria. Insurance product helped in securing free health coverage to ~400,000 customers in 60 days of launch. ~130,000 sustainable payphones deployed- Oversaw long /medium term Financial plan and strategic direction choices, based on Socio-Economic, Political and emerging Technology trends for the organization and the industry. The firm could establish clear target market-segment, service differentiations and investment focus with this process- Worked with Telecom regulator to meet the challenge in providing mobile services in less viable areas, through financial subsidy planning and requisite operational changes. Successfully developed & deployed low cost mobile-services business model in 160 poor communities in Nigeria with this effort- Established the analytical procedure for Business Intelligence unit in scouting usage analytics of 26 million customer’s, to generate incremental topline of ~$16 million (avg. pa) and better customer experience delivery - Led the research stream to understand the functional preferences for telecom services and Brand association. The output led in creation of 6 customer segments and 48 usage clusters which helped to chalk the product positioning and superior promotions association among the customers-base

- Led a ‘Service Value-chain’ concept based ‘skills training’ and ‘distribution management’ programs to 3,400 retailers and 42 direct stores for attracting higher brand advocacy, new customers acquisition programs and business volume growth initiatives- Harnessed partnerships with IT, Technology and Customer Service teams to deliver continuous revenue growth and in achieving fastest EBITDA positive scenario, by any business unit in the organization- Devised and enrolled 300,000 customers in loyalty program by establishing the customer engagement and multi-brand promotions participation norms for stronger brand affinity and recall- Product and promotion conceptualization and lead 'Go To Market' processes across value segments of existing customer base

- Led the productivity improvement process through ‘clustering’ approach to transform 8% of the assets (mobile towers) and adding 1.1% to organizational bottom-line. Worked in different phases with 109 members frontline team, channel partners and local associations in assisting the field analysis, action planning, on-ground deployment assistance and performance feedback.- Led the Investment planning process for mobile network expansion, by developing Business Information System (BIS) with GIS knowledge, field inputs and financial feasibility studies, to cover 67million citizens of the Maharashtra state in India (74% mobile coverage)- Developed 8 KPI’s Revenue model for performance monitoring to sensitize the key stakeholders and measure execution efficiencies in the organization. This process served as the basis for initiating market actions and counter-response to competitive movements- Led the international trends benchmarking process for identifying new opportunity area's for stronger Brand affinity among existing and new customer segments