Driving Brand Demand GenerationNew Pipe creationInside Sales Digital Sales

Driving Partner CommunicationChannel MarketingAzure Consumption through partnerNew Partner OnboardingDistribution and ISV Pipe creationProgram landingChange LandingThrough Partner Demand generationTo Partner marketing

Currently responsible for proselytizing global solutions in India. My role includes scaling consumption, sales enablement, enterprise marketing solutions, and adoption of marketing technology. I won the gold award for going the extra mile and demonstrating client-centricity.

Responsible for social presence for the brand alongside media management, campaigns for partner brand, and performance marketing. I also helped in scaling the database use and optimization on digital for driving revenue via redemption solution, affiliate engagement, and partner marketing. During this tenure, I was awarded best employee in marketing in 2 consecutive quarters.

Consulting clients for business and communication strategy. My responsibilities included team management, relationship building, up-selling services, and retainer management. Clients :• Microsoft India • Del Monte India• HSBC India• HSBC Software India

Leading brand consultation for PAYBACK India and Yu Mobile. Running CLC for India's largest loyalty program. Revamping the customer experience on all touchpoints ranging from outdoor, radio, POS, and digital. Stargazing and improvising learnings of the digital customer journey to revamp the app and website journey. Launching new programs: PAYBACK Plus, Every buy. Clients :• PAYBACK India • YU Mobile

Leading client servicing, strategy, event amplification, and digital execution for MINI India, BMW Aftersales, and BMW Experience Tour. Integrating Luxury Automobile experience with upcoming technology and media innovations to derive the best results for the organization. Creating long and short-term digital strategy as per the business problem. Deriving revenue figures. Working with CRM, Product, and Sales teams to derive the desired numbers from the digital campaigns. Coordinating with dealerships for regional campaigns. Creation and optimization of digital assets including RFID Innovation, website, media innovation, Emailer, social content, and influencer activity.Clients :• BMW India • MINI India

Leading digital strategy internally and externally, integrating into the overall creative strategic vision a comprehensive awareness of the clients’ positions, relevant technologies, and opportunities in the marketplace. Partnering with Media Planning and Strategic Planning teams on overall brand strategy and ensures brand leverages the best of the interactive landscape. Creating and implementing short and long-term digital strategies for clients; deliverables may include research, strategic briefs, scope and planning documents, and presentations to clients. Developing and implementing strategic roadmaps for tactical programs across the brand’s digital ecosystem. Leading user research efforts and creating innovative ways of collecting user data. Working with the UX team to define and contribute to the development of product interfaces and interactions. Engaging with clients to identify key strategic challenge(s) and business, marketing, and digital needs to be addressed; develops insights and ideas for user experience concepts that can inspire creativity, interactive marketing innovation, and generate tangible results. Interpreting data from multiple sources and incorporating the synthesized information into actionable POVs and strategic recommendations.Clients :• Audi India • Make In India• Indigo Airlines• Motherland magazine

Managing digital space for the client was sub divided into planning, ORM, and digital execution resulting in consumer engagement and increasing brand value on the social platforms. Michelin India is the main focus client.Brands associated with :Michelin IndiaMountain Dew India

Apart from managing the social media aspect of these highly valued brands, I have also engaged in extensive planning and development for future campaigns which will ultimately result in increasing consumer engagement with the brand and providing an edge over the competitors.Brands associated with :Reebok India adidas Philips Goodyear Expedia India