ThinkCap Advisors is a consulting firm that helps organizations and their teams solve problems and achieve business-impacting results. We work across public, private, social and education sectors. Our team members have extensive experience of working with the Big 4's and large multinationals & their advice is backed by in-depth research & years of experience. We aim to build a result-oriented boutique consulting firm that delivers measurable solutions to the issues faced by our clients. Work Areas:- Tax and Regulatory, covering corporate and international tax, transfer pricing and indirect taxes- Our consulting practice focuses on building marketing strategies, customer experience & success frameworks.- We work with corporates and NGOs on CSR advisory, FCRA and regulatory compliances- Our technology practice is a combination of consulting and implementation of business applications in the sphere of marketing automation, CRM, business operations (ERP, RPA and BI) and cross channel communications

As an ICF trained and NLP certified InnerMostShift coach I work with corporate executives on key issues which impact their corporate and personal lives including how to:- Balance Personal and Professional Lives- Improve team and family communication- Improve team and personal productivity- Improve relationships which matter the most- Become a charismatic leader - Set personal and corporate goals and most importantly achieve them- Get rid of bad feelings and negative emotions towards team, boss, peer, family member, or an incident- Improve motivation and general well being - Handle questions around promotion, career change, job change- How to feel good irrespective of any reason and be in a positive state of mind

- Advising and implementing integrated marketing and digital strategies with key focus on ROI and lead generation- Executing digital marketing plan around key components of email marketing, web and social & content marketing- Creation of sales enablement tools including case studies, collateral, product and customer videos for sales support- Process and technology consulting on CRM software, marketing automation and service automation solutions- Customer journey mapping, analysis, and advisory for successful execution of marketing programs.- Inbound and outbound communication plans including employee newsletters, CEO’s messaging and PR communication

- Responsible for the overall brand including guidelines, external and internal communication- Managing marketing campaigns, including events, SEO, SMO Programs and all digital and non-digital programs- Central stakeholder for all sales enablement tools including product ppt’s, brochures and communication templates - Part of the senior leadership team defining Go To Market for multiple products including pricing, sales, and marketing strategies, launch and response matrix- Spearheading the SI and partner development function

- Heading marketing relationships with internal stakeholders, sales teams and partners. Create, maintain marketing budget for WK TAA- Part of the core GTM team for iFirm involved in key discussions around pricing, hiring team, product launch and roadmap- Managing marketing campaigns, webinars, press releases, case studies with central focus on lead generation for WK Tax Accounting Portfolio- Defining road map for iFirm India localization project and working closely with the global product teams to scope out and launch India specific product enhancements (Product Management)- Leading digital initiatives around email marketing, SEO (including organic & in organic programs) of all digital properties of Wolters Kluwer TAA division- Managing the Telesales team for lead generation and database creation & management- Creation and centralization of sales tools including brochures, PPTs, product demo videos and event materials- Create and manage the annual event calendar for WK TAA - Executing internal communication internal newsletters, magazines and working with Ad agencies for internal branding- Collaborating on uniform brand messaging through media support across all platforms including print, online, collateral, on-counter displays and social media programs

- Work with cross functional teams to define and scope out enhancements and features- Co-ordinate with international teams to release enhancements to India customers- Collate customer feedback and conduct regular system audit to enhance product use and adoption

Heading the Events and Strategic Marketing business unit. Project Head for CLM (customer life-cycle) and online business division for corporate vertical. Leading the Microsoft CRM implementation project in the company. - Conceptualize and run B2B events as an independent revenue generation and brand development unit. - Develop and execute sales strategies to penetrate corporate vertical with a range of online products including e-books and research databases for tax accounting and legal professionals. - Develop strategic partner alliances for brand promotion, events, and bulk deals. Partner organizations cross-sell and promote events and products to their members - Execute CLM (customer life-cycle strategies) to retain and develop existing customers -Capture customer feedback, analyze product usage matrix and implement churn management strategies to ensure subscription renewal. - Project Lead for CRM implementation to centralize customer install base.

- Head Regional Marketing- Partner Manager for CRM software principals- Key Account Manager

- Executing the overall brand & marketing strategy entailing media / digital planning & buying for Sage India including overall SEO and social media strategy.- Optimizing the online properties of Sage India including the Sage India website, Facebook page, LinkedIn profiles, Twitter account and Sage India blog. - Work closely with the P.R agency to develop Marcom strategy. Interact with the vendors & partners to create mailers newsletters and other direct marketing material.- Work closely with partners to activate joint and individual campaigns focused on brand building and lead generation- Overlook planning and execution of road shows and trade shows for Sage and coordinate with agencies to build and deliver marketing material and collateral for the same- Monitor success of campaigns by using various analytical tools like “Google Analytics” to ensure campaign success- Work closely with vendors to develop marketing collateral, case studies, email campaigns/newsletters press releases.- Maintain marketing budget to monitor spend vs ROI and report to the HO (Sage UK)- Steering the CRM business in North & East India markets, developing channel partner network and sourcing business in existing accounts and new markets.- Negotiate and close business deals (CRM) along with business partners.- Responsible for Sage Cover renewals (AMC) for all existing customers across CRM and ERP products. - Coordinating with the technical team to understand business requirements, mapping requirements to the most feasible CRM solution.- Coordinating with business partners for CRM engagements, POC presentations, crafting proposals and conducting partner training sessions on Sage CRM

- Responsible for steering presales, marketing and business development and preparing database of ‘C’ level executives for lead generation within SalesLogix.- Prepared industry vertical based email campaigns to establish and enhance service offerings (CRM).- Coordinated with the technology team to develop & demonstrate the proof of concepts (POC) to the prospective clients, developed marketing collaterals, RFIs & proposals and closed sales.- Managed technological solutions, IT Infrastructure planning, business consulting, application implementation and account management including commercials.- Involved in CRM Consulting, studying sales & marketing model and sourcing clients.- Liaised with customers, analyzed business requirements, provided customized solutions and recommending various modules of the application (SalesLogix).