Rahul Kaul Email & Phone Number

Greater Toronto Area, Canada

Toronto, Ontario, Canada

Project lead driving strategic, high-value research projectsManaged end-to-end mixed methods research delivery across globally leading clients in CPG, E-commerce, Healthcare, Energy, Media, Real estate sectors Project lead for brand trackers, campaign effectiveness and jobs to done insights work for 10+ accountsConceptualized and led the Customer Journey toolkit for Protobrand

New Delhi, Delhi, India

Business and Consumer Insights Lead for Auto & Tech verticals Responsibilities:1. Sharpening quality of business solutions to grow existing revenue streams & developing new streams of business with a special focus on Digital Business 2. Delivering actionable market and customer insights to address key strategic questions from a category lens3. Conceptualize strategic solutions for platinum accounts in Auto & Tech space with an optimum mix of 360 degree capabilities of HT Media across: a. Print (HT, HH & Mint) b. Digital (HT, LH, LM, HT Auto, HT Tech) c. Radio (Fever 104, Radio Nasha, Radio One) d. HT Media - Intellectual properties4. Craft powerful stories for integrated campaigns through cross-media analysis spanning Google Analytics, Comscore, TAM, IRS5. Mapping competitive analysis & market trends for Auto & Tech categories6. Conduct category wide revenue analysis for organization review, identify concerns and gather senior management opinions to aid monetization strategy

Gurgaon, India

1. End to end management of large scale Qualitative Research and Strategy projects for key Clients - Proposal writing, Discussion Guides, Moderation, Analysis, Report writing, Project execution, Client Presentation 2. Core competencies: Insight mining, Brand strategy, Usage & Attitudes, Pack& Positioning researches, Client & project management3. Experience of working across multiple categories - Technology, FMCG & Automobile4. Achievements: - Awarded with Star Performer - North - Winner of Simply Excellent Gold Award- Core team member for Google, Nestle & Pernod Ricard at Nielsen Key clients: Google, Pepsi Co, PMI, Dupont, ITC, Tencent, Nestle, Mars, Samsung, Hero Motocorp, MG Hector, Singapore Airlines

New Delhi Area, India

Qualitative research – Insight mining, Usage & Attitudes, Product, Packaging, Concept & Brand Code researches, Digital EthnographyMarkets: Europe, South America, Middle East, South-East AsiaBrand: British American Tobacco (BAT Globehouse)

Gurgaon, Haryana, India

Responsibilities included: 1. Handling and fulfilling all the communication requirements of the clients2. Creative brief writing, briefing and subsequently brainstorming with the creative team on new client briefs3. Maintaining client relations and managing client expectations to ensure smooth and timely delivery of communication collaterals4. Monitoring effectiveness of campaigns and taking part in market research to gauge the audience response5. Working closely with the account manager on all brand-related activities6. Assisting account manager on proposals for new business pitches6. Handling all finance related activities for the accounts handledBrand Portfolio: Hero Motocorp (Pleasure, Hunk, Achiever, Dash, Corporate), UNICEF, GPI, Boeing

New Delhi Area, India

Worked as a qualitative research intern on multiple projects for clients across verticals of Telecom, Automobile, FMCG and Airlines.Responsibilities included:1. FGD assistance & observation2. Content Analysis3. Group Note and transcript analysis .4. Member of Participatory Observation(PO) Team for a retail client4. Working on RQs and DGs5. Respondent recruitment6. Extensive secondary research project ("Pathways to Unlock Consumer Data Opportunites in the Indian Telecom Sector")

Noida Area, India

Job Responsibilities included:- Software development for mobile-based online account management and billing application (iPhone,Android) for AT&T users.- Using ATG personalization for targeted ads to customers.- Requirement gathering for project activities and improvements through client inputs.- Handling client(AT&T) calls and updating client on developments.- Root cause analysis of project defects.Client: AT&T

Master Of Business Administration (M.B.A.), Advertising

Activities and Societies: Alumni Relation Cell, AD-Club, Photography Club

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering