Manager It & Digital Marketing
Noida, Uttar Pradesh, India
Paid Ads: Efficient use of Budget to make sure we generate good ROAS for Heritus Marketing Group (Heritusliveleads.com) to generate leads.Google : Search, Display, Performance Max type of campaigns for Heritus Marketing Group (Heritusliveleads.com)Facebook: Remarketing ads, new offers pushing.Manage all digital marketing platform for the sites.PPC for the site ( Search Ads, Display Ads, Re-marketing Ads), Campaign Management, Bid management, regular competitive analysis for most expensive keywords on Google i.e for MortgagesResponsible for Lead Generation.Maintaining CPA.Managing Campaigns on FacebookFacebook Ads for lead generationSEO ( onpage, offpage)Web Analytics- Twitter Analytics, YouTube Analytics, Google Analytics for tracking traffics information and Goal Conversion. Dashboard creation, custom report creation in GA, Bounce rate analysis and implementation of methods to reduce bounce rate.Events creation through Google Tag manager for better reporting of traffics on site.Social Media Optimization ( Fb, G+, Pinterest, LinkedIn, Twitter Posting)Using of various SMO tools like hootsuite, ifttt, feedly, sharecount , twitter analytics , fb insightsWebsite TestingSEO Auditing and ReportingWebsites worked on :-www.heritusleadtransfer.com www.heritusliveleads.com• Landing page optimization for mobile and to improve leads generation.• Twitter Ads• Linkedin Ads• Facebook Ads• YouTube AdsBudget PacingYou Tube OptimizationAd Extensions Optimization (Sitelinks, Callouts, Structured Snippets, message, pricing etc)Negative Keyword OptimizationKeyword Bidding Optimization (Search & Display Both)Mobile Bid Optimization (Search)Geo Bid Optimization (Search)Ad Scheduling Bid Optimization (Search)Placement Bid Optimization (Display)