Qualitative Division

MarketLine Division

- Provide Online Solutions for Offline Retail stores- Approached different kinds of Unorganized Retail Stores [ Convenience Stores, Mom & Pop Shops, Restaurants etc.]- Summarized all the Problems / Pain Points faced by these stores across different segments - Defining the problem statements and categorizing them- Competitor Analysis - top companies/startups addressing these problems- Summarizing the barriers to overcome while entering the Offline Kirana Space

- Studied the STP strategy of Business Economics in comparison to other leading business magazines in India- Involved with Customer Acquisition wherein achieved the given target of 25 subscription- Space Enhancement - Worked under the Business Development unit to approach a mix of Ad. Agencies, Corporate Houses, Hospitals and Universities for Advertisements to boost revenues- Distribution of free samples under Awareness Drive Campaign as a part of Business Development at various Corporate Houses and B-Schools across Kolkata - Vendor Management - Approached new vendors for providing shelf space to Business Economics over the other competitors- Extended Promotional Support to the vendors by distributing free Clips, Umbrellas, Caps etc.- Conducted surveys to evaluate the Brand Equity by targeting a sample of customers across the country through e-mails, posts and phone calls- Conducted interviews with the Top Management at SREI and Business Economics to understand the Brand Identity

- Conducted surveys across 120 Restaurants, Malls and Schools in Kolkata to track the trend of Live Music and its potential within the city - Study the scope of extending the programs to other performing artists such as Comedians- Under Business Development, designed a marketing campaign on “How to approach the target audience” * MelMus is aimed at providing a digital platform for artists to discover venues, collaborate with other artists, share gigs, record Original Compositions and enchant their fans

- Key Account Management – Foster trust relationships with existing and new customers to generate business - Business Development – Building strategic initiatives and business partnerships by targeting Ad. Agencies and Media Houses for creative insights in the packaging segment for various clients- Client Service – Ensuring smooth and timely delivery of orders to the customers by constantly keeping them informed about their order status and working as a point of contact for any grievance from the customers’ end- Managed a team of sales executives and engaged in new client acquisition and management across Real Estate, Healthcare, FMCG, Retail and Manufacturing sector- Conversion of leads into sales and negotiating better business terms, deals and offers- Supporting the sales staff by helping them with all relevant information that was required including quotation for clients, logistics costs, sampling and prototypes and the status of their respective orders