Product Lead with expertise in Privacy Centric Measurement at Google. Proven track record of success in improving services and launching innovative solutions for improved ROI. -> As Product Lead - Privacy Centric Measurement (May 2022 - Present), co-developed a multi-year strategic roadmap to mitigate $xxBn revenue loss for Google, and improved implementation service for advertisers, leading to YoY improvements in customer satisfaction and $xMn in yearly OPEX savings. -> As Principal Specialist - SA360 (March 2020 - May 2022), designed services to leverage Google Analytics data with SA360, unlocking cross-product synergies for clients, leading to increased efficiencies and ROI for a multinational auto manufacturer. Helped the largest advertisers in the US across Auto, Food & Beverages, Government, Consumer goods & Entertainment leverage efficiencies from their SA360 investments. -> As Senior Campaign Manager, Google Ads (Nov 2018 - Feb 2020), worked with a multinational telecommunications and media conglomerate to identify growth opportunities and improve operational excellence. -> Prior to Google, held digital marketing manager positions at Tata Communications (Aug 2015- Nov 2018) and Tally Solutions Pvt. Ltd. (April 2012-Aug 2015). Helped establish the digital marketing function at TallyMBA from Symbiosis Institute of Management Studies and a B.E. in Information Technology & Computer engineering applications