Responsible for providing end-to-end marketing and growth strategy to small, mid-sized and medium-sized businesses

I work with companies either as a strategist or I am a catalyst in getting their marketing and advertising work done via my partners. My role typically includes 1. Writing marketing strategy and getting it executed with a results-oriented mindset2. Getting marketing/advertising production executed 3. Setting up marketing tracking and dashboards4. Filling resource need-gap / hiring 5. Competition benchmarking 6. Marketing execution planning and rollout

Led healthcare advertising and expert marketing for key clients including Narayana Health, Pfizer, Cipla, Sun Pharma, J&J among others

Responsibility: With the leadership team manage key account level aspects for the Nestle India business Work Highlights:• Account Management: Led the post-appraise account strategy and re-shuffling exercise to service Nestle optimally. Led the 100+ crore P&L as Account Lead for Nestle from the Publicis Media side • Led PCE: Personalised Consumer Experience or PCE was a globally mandated Nestle initiative to understand the consumer on the digital platform for hyper-targeting. Led workshops and helped provide inputs on its implementation • Digital Comms Strategy: Presented digital comms strategy for key infant nutrition brands CEREGROW & NANGROW • Operations: Responsible for smooth functioning of marketing operations

Throughout my tenure, I played the following roles:Strategy and Planning for Brands New Business Pitching Client Management Hiring Corporate Development

Started as a junior trainee and promoted quickly to Assistant Manager responsible for new business development and handling existing clients