Rahul Sachdev Email & Phone Number

Bengaluru, Ka, In

Bangalore Urban, Karnataka, India

Complete account P&L ownership: o Led the growth and expansion of key strategic accounts across 4 industries (Consumer durables, Technology, FMCG & Infrastructure). Independently managed the P&L for each account ranging from $ 150K to $ 500K.o Facilitated growth of dormant accounts by over 100%; revived 2 key accounts each from Consumer durables and FMCG domain and facilitated their entry in the top 15 accounts of the business group.o Currently responsible for promoting digital transformation and immersive technology services across the accounts and facilitating the contribution of 25% to the overall business targets by 2026.Exceeded account KPIs for a top 10 strategic account: Played a vital role in augmenting the revenue from an Ed-tech client:o 2 to 7 engagements across different business units in 12 months; managed projects from $ 100K to $350Ko Successfully achieved over 2X growth in revenue in FY 23 and delivered 15% growth Q-o-Q; also increased projects team size from 30 to 100 resources across art, content development and technology resources.Developed consultative business framework for key accounts: Worked closely with the strategy and delivery team to rearticulate the value proposition of the business and transform the client engagement model from transactional to consultative. Also developed a framework to increase wallet share per customer/project and cross sell adjacencies.Independently led a global partnership for branding and marketing services: Augmented the revenues & performance level by establishing a strategic alliance with Brash Brands, a UK based global brand consultancy and enabled Tata Elxsi to enter the high margin Brand Consultancy Market.Delivered inorganic revenue for the partnership: Successful in enabling Brash brands engagement to increase top line revenue by expanding the combined services in non-core areas (Corporate braidng & ARVR technology, ) for clients in UK and UAE Market. Generated revenue worth, $3.5 million

Bengaluru Area, India

Oversaw the global marketing operations of the group across brand, digital, events, PR and marketing communications. Highly successful in setting up region specific marketing framework for the USA, Europe, India and Japan Markets.Directed marketing campaigns that helped increase the group’s contribution to the organisation’s revenues by 50% YoYAmongst the top 15 design professionals, to be invited by the India Design Council, a Central Government Body to represent Indian Design at the prestigious i-mark design program in Japan; facilitated the implementation of Good Design Awards in India

Bangalore

Leveraged multi-diverse teams to develop integrated pan-India marketing campaigns and executed marketing strategies to meet brand objectives.Monitored marketing budgets of over $1.8 million for the Red Label Tea Portfolio; extended support to the brands for retaining their leadership position for 2 consecutive years Served as:o An integral part of the Account Leadership team on the Hindustan Unilever Business that led to a 3x increase in profitability due to region-based campaigns for different brands.o Account leader for the SAB Miller portfolio; independently managed several tactical marketing and activation-based campaigns for over 5 brands to grow the account by over 30% year-on- year.

Bangalore

Key clients: Motul Lubricants | Cisco Systems | Sobha Developers | Cybermediadice.comExpertly launched the international online job portal i.e. Cybermedia.com in India through select media channels and enabled it to become amongst the top 5 brands in the job portal category within a year.Essayed a crucial role in re-branding Sobha Developers to create a focused and consistent brand, that resulted in generating the highest brand recall amongst the south based real estate companies.Collated market intelligence on competitor activities, customer projects, etc.; disseminated the gathered information to concerned departments to drive brand salience for clients.

Chennai, Tamil Nadu, India

• Responsible for the complete execution of television commercials - brief, production to post-production for regional brands such as Cavinkare, Amrutanjan and Pothy silks

Pgdm, Mass Communication

Activities and Societies: President of the Cinema Club and Part of the theater club

B.Com, Commerce

Activities and Societies: Represented college in Badminton & Cricket.

Education record