We aim to simplify the complexities of today's diverse mediums and the ever-changing technology. Not just create compelling brand stories for them but also help distribute them

In charge of new business development for isobar consulting & isobar.

Our vision is to create a cleaner & efficient digital media ecosystem. In pursuit of this, What Clicks is in the business of identifying various wastages in digital investment related to but not limited to Ad Fraud, Transparency, Fragmentation, Dated Technology Stack, Lack of Awareness & Knowledge, Wrong execution, etc. Our digital audit service provides the customers with the WHY, HOW & WHERE the inefficiency is creeping in. We are also actively fighting fragmentation with our proprietary tool… Show more Our vision is to create a cleaner & efficient digital media ecosystem. In pursuit of this, What Clicks is in the business of identifying various wastages in digital investment related to but not limited to Ad Fraud, Transparency, Fragmentation, Dated Technology Stack, Lack of Awareness & Knowledge, Wrong execution, etc. Our digital audit service provides the customers with the WHY, HOW & WHERE the inefficiency is creeping in. We are also actively fighting fragmentation with our proprietary tool IRA, which is trying to democratise as well as create actionable insights with the customers digital media data. Show less

Grew the team from a 3 members in year one to 50 members over the next four years of service at isobar. The topline number grew by 20x in the same same period, while maintaining the bottom line. The key learning during this phase of my career was creating a high performing team.

Set up the Isobar team in Bangalore & ChennaiIncreased the business from the region

I set up the operations of Isobar in South India. We are now established in the market and currently working with over 10 brands from the market. Achievements:Client acquisitions, Build the entire Isobar team from scratch.

I was into client servicing and business development at Interactive Avenues, a leading digital marketing agency in the country. I handle all the digital marketing initiatives of Tanishq, the leading jewellery brand in India; Deccan Charters and The Wink Store. The new product launch of Britannia was done by our team, targeting only Mumbai. The branding campaign of Amante, targeting female was also handled by us. I have also worked with brands like Myntra.com, Toyota… Show more I was into client servicing and business development at Interactive Avenues, a leading digital marketing agency in the country. I handle all the digital marketing initiatives of Tanishq, the leading jewellery brand in India; Deccan Charters and The Wink Store. The new product launch of Britannia was done by our team, targeting only Mumbai. The branding campaign of Amante, targeting female was also handled by us. I have also worked with brands like Myntra.com, Toyota, Orange County and Xylys Watches in the past. I handle the online sale, brand strategy of Tanishq. The presence of Tanishq brand in the social media space is driven by my team. Got extensive exposure in online sales while handling Myntra.com, this included the planning strategy, alliances and optimisation of the campaigns. I have comprehensive knowledge of Google AdWords, Google Analytics, Social Media Platforms and Media Planning.AchievementsClient acquisitions like Tanishq, Britannia, Deccan Charters, Myntra & Carat Lane Show less

I was part of the media sales team in DNA. I was into corporate sales and the categories that I handled include Retail, Lifestyle & Real Estate. I was in charge of Real Estate vertical in the company during the year 2009-10. This was the largest contributor in terms of revenue for DNA.AchievementThe first ROAD BLOCK for the newspaper by Patel Real Estate group.

This was an entrepreneurial venture, started by 6 friends. The product that we made was a lifestyle Tabloid for the IT crowd in Cochin & Trivandrum. I was in charge of branding, sales and space advertising. Forming key strategic alliances.Learning : Cochin & Trivandrum were not evolved to handle a lifestyle Tabloid at that time, the advertisers and the readers.

I was in charge of generating revenue through space marketing for the magazine.