Raina Keefer, Pmp, Mps Email & Phone Number

Wendell, Nc, Us

Reston, Virginia

Manage development of ACR Radiology Well-Being Program and other programs. Create resources to support radiologist wellness through a group of 25 member volunteers. Manage editorial projects, create content, suggest social media strategy, and generate marketing concepts. Support content development and editorial projects throughout the publications and lifelong learning department. Manage committees in lifelong learning in radiology.• Launched well-being program in fewer than three months, complete with a toolkit of radiology-specific articles related to well-being curated by radiologist volunteers.• Consistently achieves the highest open rates using A/B message testing.• Completed 15+ hours of interviews with 28 clinicians to provide insight into burnout and well-being for in-depth reporting.• Edits educational modules from the Continuous Professional Improvement program. Applies AMA style, checks and formats references, and provides feedback to physician writers.

Reston, Virginia

Led direction for four clinical and nonclinical education products. Served as lead expert for all editorial projects, including marketing copywriting and web content. Prepared manuscripts, white papers, grant submissions, clinical quality control manuals, clinical guidelines and standards, educational modules, case-based content, and other documents and online publications for entire college. Managed outside vendors, freelancers, and contractors.• Generated $60,000 in additional revenue over six months by developing and publishing two quality and safety manuals.• Increased registrants for PQI project by 25% over one year by creating podcast series with continuing education credits.• Managing daily online case-based publication. Reduced initial backlog of 250 cases/manuscript submissions upon taking over publication to 30 within two weeks by creating revamped workflow for 12 editors.• Helped secure over $1 million grant award for from Centers for Medicare and Medicaid.• Generated $50,000 in new revenues over three months by creating campaign for clinical education product.• Took over launch of new partnership with worldwide publisher previously postponed three times. Completed project, which increased distribution channel for two products, in three months. Generated $600,000 in new potential revenue by converting 40 nonmembers to members.

Provides copywriting, substantive editing and copyediting, and proofreading services to various clients (The American College of Radiology, Brazen Life, Bayer Healthcare, Red House B2B Marketing Agency, George Washington University, Lifehacker, The Penny Hoarder, The Berndt Group).

Herndon, Va

Developed multimedia marketing content including email campaigns, radio scripts, print ads, advertorials, brochures, program guides, and case studies. Created department-wide content repository for hundreds of testimonials and customer stories detailing experiences in virtual schools.• Increased enrollment in language academy by 178% year-over-year through new email campaign.• Built company brand and thought leadership in e-learning industry with blog series that highlighted customer success testimonials and case studies.

Reston, Va

Developed sales sheets and scripts, web content, and email marketing content with sales, product management, and IT teams. Established editorial standards and templates to improve consistency and readability. Streamlined internal communications by establishing editorial procedures in SharePoint. • Generated $1 million in sales in four months through new lead-generation campaign.• Increased employee readership by 20% and idea submission by 50% over six months by revamping internal newsletter.• Generated $10,000 in annual cost savings and decreased collateral turnaround time by 95% in one month by bringing marketing collateral design process in-house.• Named department’s Emerging Star in 2011 for innovative ideas and work ethic.

Reston, Va

Developed and edited content for award-winning radiology magazine. Co-managed team of four freelance writers/editors and other vendors and ensured on-time submissions and payments through weekly communication. Mentored other writers on writing and editing best practices, including procedures, styles, and processes. Established and executed opportunities for new and interactive magazine features including video and audio interviews, which drove more readers online to user-friendly format. Developed relationships with SMEs, including c-level executives and those outside of radiology. Developed social media plans for each magazine issue and established a social media schedule for Twitter, Facebook, and LinkedIn that maximized article exposure while capitalizing on new trends and hot topics in radiology.

Reston, Va

Developed and edited content for award-winning radiology magazine and received six international writing awards. Developed organization e-newsletter and added exclusive content that increased magazine readership. Created and launched new print ad format, which received positive internal and external feedback and used advertising best practices. Created print and online marketing materials such as e-mails, brochures, postcards, and house ads, which increased attendance at association events. Supported development of high-caliber CME activities and programs for radiologists, radiation oncologists, and residents.

Sterling, Va

Led the development of architectural services proposals for government and private organizations, increasing the rate of short-list achievements by 50 percent. Created engaging presentations to highlight organization achievements and address specific client needs, which resulted in seamless presentation delivery and subsequent productive discussions between company executives and potential clients. Led the complete redesign of company website and worked with external partners to achieve a streamlined, graphically dynamic site. Developed marketing collateral for all projects. Served as executive assistant for CEO.

Master Of Professional Studies, Applied Intelligence

Bachelor Of Arts - Ba, Communication/Journalism

Activities and Societies: Graduated cum laudeJuggled a full-time course load while working full time. Invited to an Oxford program based.

Associate'S Degree, Business Administration